In this first episode of our How to Keep Clients Longer series, Andrew Jackson breaks down the real foundation of client retention: programming continuity.

Most coaches think churn is a marketing problem. But when your business grows with a leaky bucket, you create a cycle where more clients = more clients leaving.

Before you hire another coach or chase more leads, you need to fix the foundation of your service.

This workshop walks through the biggest programming gaps that quietly cause clients to leave — and the systems you need to scale without burnout.

What You'll Learn

• Why the fitness industry churn rate (8–10%) quietly kills growth • The real reason Barbell Logic averages ~3% churn • The programming gaps that silently cause clients to leave • Why programming debates don't determine retention • How hybrid & online coaching dramatically increase client lifetime value • Why scalable systems reduce coach burnout and mental load • The Programming Continuity Checklist you can implement immediately

Timestamps

00:00 Why churn is the silent killer of coaching businesses

11:45 The programming gaps that quietly lose clients

23:10 Template traps & continuous programming (MED)

36:20 Documenting, transferring, and scaling your service

48:30 Hybrid coaching and the Programming Continuity Checklist

PS - Get a free programming checkup: https://turnkey.coach/programming-checklist/

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender