Better Radio Websites

Why Your Radio Station Needs a Digital Content Manager

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I recently received an e-mail from a station owner asking what the title of their digital point person should be.  And it’s great they are asking this question because it means they are putting a bigger priority on their digital assets.

Much like a Program Director is the point person when it comes to everything on-air at a radio station, a Digital Content Manager will be the point person when it comes to everything online.  We recommend that every radio station or group have one “go-to” person with this title or this responsibility.

What Does a Digital Content Manager Do?

Workello.com has a terrific job description template for you: https://workello.com/digital-content-director-job-description/.  

Essentially, a Digital Content Manager is responsible for monitoring and improving brand awareness within content across all digital platforms.

Here are some responsibilities of a typical Digital Content Manager.

  • Maintain functionality of websites, social media accounts, mobile apps, and other web-based products and programs
  • Build custom local and sales web portal pages/sites
  • Administer and maintains media assets
  • Monitor web applications for performance and capacity
  • Work closely with Digital Sales Manager, Graphic Designers, and Program Directors to execute creative online promotions/contests
  • Develop and oversee digital advertising campaigns to increase brand awareness, drive qualified traffic, and boost sales within a marketing budget
  • Provide leadership and direction by establishing online content goals and developing brand guidelines, core messaging, strategies, policies, and processes.
  • Perform thorough market research and competitive analysis to identify industry trends and best practices and apply them to a content marketing strategy.
  • Analyze the performance of our digital marketing initiatives, generate detailed reports, and identify areas for improvement

    • Qualifications of a Digital Content Manager

    • A genuine love and excitement about the internet and trending topics
    • Experience in coding languages like HTML, PHP, CSS, and Javascript
    • Working knowledge of Adobe Photoshop, Premiere, and Illustrator
    • Proficient in office applications
    • Proficient in current and emerging social networking platforms
    • Functional knowledge of interactive technologies and trends
    • Ability to learn new technology quickly
    • Ability to plan, organize and perform in a team-oriented environment, sharing projects, knowledge, and experience
    • Excellent oral and written communication skills; excellent grammar; strong writing and editing skills
    • Ability to function under stress & be flexible when working on multiple projects with deadlines
    • A high degree of attention to detail and optimal work standards
    • Desire to grow and develop additional skills
    • Photography and videography skills are a plus.

      • Time to Assign/Hire a Digital Content Manager?

      Staying on top of all of your digital content and managing your online assets can be overwhelming and time-consuming.  Digital Content Managers take charge of all content on your station(s) website, social media, and other digital platforms.

      The first step is to have a great website and we’d love to partner with you on that.  Reach out to us.

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      Better Radio WebsitesBy Jim Sherwood
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