I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead.

Once you have a quality lead it is time for sales to continue building the relationship.  You will not deepen a relationship by sending out general sales messages that are more concerned about quantity over quality.

In this episode, I had the opportunity to talk with Dan Englander, CEO & Founder of Sales Schema.

During our conversation we discussed:

1) Why do salespeople need to rethink what they are doing in order to stand out from the noise?

2) How do you find the right balance between personalization and scale in sales?

3) What is the best strategy for going outside of referrals and personal networks to find new business?

And then at the end, we heard exciting news about a NEW book Dan has coming out:  Relationship Sales at Scale.

Can’t wait?  Lucky for you here is a sneak peek - https://www.salesschema.com/a-sneak-peek-at-relationship-sales-at-scale-the-book/

I cannot stress it enough - brands must STOP drowning their prospects with broad general marketing and sales messages.

If you have any other questions about relationship building or for more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

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