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Having a large audience no longer explains reach the way many businesses think it does, and in this episode, we unpack the shift. We look at what major platforms have revealed about how their feeds work and why discovery is becoming more open in some ways. 

If you are building a brand, not just chasing views, this episode will help you think more about what social reach is actually doing for your business.

Full article: https://techhelp.ca/why-social-media-audience-size-no-longer-explains-reach-like-it-used-to/

Features AI narration.