Your tests keep on getting blocked. You're frustrated, shaking your fist at the screen, calling everyone a doo-doo head. We've all been there. It sucks. But on the heels of Gertrud Vahtra giving a talk at Experiment Nation on how to help getting alignment on testing by running workshops, I HAD to have her on the podcast to go deeper into this topic.

We got into:

- How to appropriately redirect stakeholders to not disrupt current tests in-flight while also keeping them engaged in the process

- Where being passive aggressive CAN be helpful (and Gertrud DEFINITELY approves of this, and Shiva isn't making it up)

Timestamps:

00:00 Start of Episode

1:38 Shit You Need to Know: Gerda Vogt-Thomas

8:34 Is Lack of Business Alignment on CROs to Fix...?

14:00 How Do You Balance Many Stakeholders Without Having TOO Many "Cooks in the Kitchen"

20:51 Your CRO Program Management Lacks Meta-Data, Which Impacts Transparency and Trust in Your Program

27:53 Does Your "Idea to Experiment Run" Ratio Need Improvement...?

33:01 Establishing Clear "Drivers" Helps Reduce Blocking in Experimentation Approvals

Go follow Gertrud Vahtra on LinkedIn (https://www.linkedin.com/in/gertrudvahtra/)! And check out her Experiment Nation talk too! (out soon)

Also make sure you guys are following Gerda Vogt-Thomas on LinkedIn - link to her (super triggering) post here: https://tinyurl.com/FromAtoB-Gerda

If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!