The Run-Down: In this episode, Coach Jordan discusses her unique approach to challenges in the coaching industry.

She explains why she is known as the "queen of challenges" and how they have become an integral part of her coaching business. Unlike traditional challenges focused on weight loss, Coach Jordan believes in running educational challenges that teach valuable skills to her clients. She shares her journey from initially being skeptical of challenges to embracing them as a powerful tool for client engagement and growth.

Coach Jordan also breaksdown her best ones, gives us key tips for content strategies and shares what it's like to work with your husband in the same business (over 4 years). Tune in to learn more about Coach Jordan's perspective on challenges in the coaching industry.

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Key NOTES:

[00:00:29] Challenges & the fitness industry.

[00:04:41] Educational challenges.

[00:06:30] Utilizing challenges for client engagement.

[00:09:32] Making things sexy.

[00:14:59] Gym equipment disagreement.

[00:17:54] Building a community space.

[00:20:41] Healthy cabin food options.

[00:24:15] The importance of community.

[00:26:22] Water and hydration.

[00:29:35] Highlighting members and their stories.

[00:33:22] Building a special community.

[00:36:06] A 21 day sales pitch.

[00:38:32] Getting off Facebook groups.