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Wi2022 Strategic Planning Series Part 2: Developing a Marketing Strategy
From the Archive: Recorded virtually on March 23, 2022 for Winter Institute 2022 (Snow Days)
Marketing strategy refers to a business' overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth.
Session Video & Resources
Additional bookstore education resources can be found at www.bookweb.org.
Theme song by Constant Companion
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By American Booksellers Association
5
99 ratings
From the Archive: Recorded virtually on March 23, 2022 for Winter Institute 2022 (Snow Days)
Marketing strategy refers to a business' overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth.
Session Video & Resources
Additional bookstore education resources can be found at www.bookweb.org.
Theme song by Constant Companion
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