Independent bookstores' online sales have increased over 600% since 2019. We've made incredible progress, but it's clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.

Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA's Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce. We'll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers. (All)

Recorded February 21, 2023 at Winter Institute 2023 in Seattle, WA

Additional bookstore education resources can be found at www.bookweb.org.

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