BookED

Wi2023: Youth Programs to Capture the Gen Z Market


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Gen Z — ages 10 to 25 years old — is the largest population in the world. Come to this fun panel where members of Gen Z will share their thoughts on merchandise, marketing, and partnerships that engage this essential group of readers with buying power. Presented by the ABC Children's Group for all booksellers.

Speakers: Tegan Tigani, Queen Anne Book Company (Seattle, Washington); Payton; Aurora; Rachel

Recorded on Wednesday, February 22 at ABA's Winter Institute 2023 in Seattle, WA.

Theme by Constant Companion https://constantcompanion.bandcamp.com

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BookEDBy American Booksellers Association

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