Independent bookstores are unique — your story, history, values, causes, and specialties are what differentiate you from others. Your "About Us" section on your website should be unlike anyone else's too! It's the easiest way, and one of the most important ways, to promote your store. Join this workshop on how to shift from a generic description about community and curation to one that reflects your store's personality, makes loyal customers, entices new customers, and helps ABA pitch your store to the media, publishers, and others.

Speaker

• Matt Banker, Banker Creative - Saint Paul, MN

Files & Links

• Slide Deck
• Video

Recorded February 12, 2024 at Winter Institute 2024 in Cincinnati, OH

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion