We're in our romance era! Romance readers are some of the most loyal and devoted customers. Bolstering and marketing your romance section isn't just a way to form long-lasting and meaningful customer relationships; given the popularity and growth of the genre, it's a good business decision. This session will explore strategies like how to curate a diverse and appealing selection, create engaging displays, feature the various sub-genres, and host events that attract romance readers. Whether you're new to the romance genre or intimately familiar with the various levels of spice, you'll learn marketing strategies and merchandising tips to turn your romance section into a profit powerhouse and capture the hearts of your customers.

Recorded Februrary 24, 2025 at Winter Institute 2025 in Denver, CO

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion