BookED

Wi2025: Pre-Order Power: Techniques to Amplify Excitement and Sales


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The newest and hottest book is all over BookTok, but how can your bookstore profit off of an in-demand pre-order? This session will explore how you can take full advantage of pre-order opportunities so you can avoid lost sales, PR, and market share. You'll leave this session ready to successfully promote, report, and sell pre-orders.

Recorded Februrary 24, 2025 at Winter Institute 2025 in Denver, CO

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion

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BookEDBy American Booksellers Association

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