In today's fast-paced media landscape, it's not always about landing the big headline right away. Sometimes, small, strategic actions can lead to major opportunities for visibility. In this session, we'll explore how booksellers can generate media buzz through simple but effective tactics. From crafting an engaging "About Us" page to networking with local press, to leveraging opportunities to speak at community gatherings like Rotary or Chamber of Commerce events, let's learn how to make your bookstore newsworthy. Plus, we'll discuss the importance of having a well-prepared press kit on-hand to make the most of those moments when the spotlight turns your way.

Recorded February 25, 2026 at Winter Institute 2026 in Pittsburgh, PA.

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion