Membership programs can be more than discounts — they can be powerful engines for connection, community, and consistent revenue. This session will explore how to design a membership model that reflects your store's mission, deepens customer relationships, and delivers real value to your most loyal supporters. From exclusive perks and event access to branded swag and behind-the-scenes content, we'll share creative ideas and operational tips to help your membership program thrive. You'll learn how a well-structured membership can also support your staff and allow you to meet financial goals. Whether you're starting fresh or revamping an existing structure, discover how to turn occasional shoppers into invested members of your bookstore's future.

Recorded February 26, 2026 at Winter Institute 2026 in Pittsburgh, PA.

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion