Mathieu Peeters, Senior Director of Large Format Graphics Marketing at Canon Production Printing (CPP), and Keypoint Intelligence's Eric Zimmerman speak to the ways of effectively addressing 100% of the market's needs. They explore the requirements of 5%-10% of print service providers (PSPs) with high-volume, factory throughput as well as those of small to midsize PSPs, while showing why CPP has the right products and workflows for anyone.