We recently collaborated with AJ Patel, CEO at TeleMed2U. Here we discuss whether it’s better to build something widely used but not recognized, or famous but not dominant.

AJ chooses impact over recognition. He focuses on reach, not reputation.

CEOs face this reach vs. reputation dilemma all too often. A bestselling book shifts that dynamic. It builds trust before the first call, answers objections early, and positions you as the obvious choice.

Result: more inbound leads turn into closed deals.

That is Benefit #5. Check out the full list of 25 benefits to becoming a bestselling CEO at: https://cariboustrategic.com/benefitss

Less than 2% of books achieve bestseller status. As a 2X bestselling author featured on the Amazon bestseller list for 66+ weeks as well as on BBC TV & Times Square, and named a Top Consultant by the Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me! Although we're temporarily sold out due to popular demand, I'll add your name to our client waitlist so we can onboard you on a first-come-first-served basis.

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#CEO #ThoughtLeadership #Bestseller #PersonalBrand #LeadGeneration #B2BMarketing