What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist.

Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding balance. Her son’s early life is a blur because she was so busy. She got burnt out as her business grew. And in Dana’s words, her business became her god. 

But it didn’t stay that way.

During this heartfelt interview, Dana is walking us through her journey as a wedding planner and the changes she made to find balance and joy in her business. And a lot of it comes down to science. 

Now with thorough processes, thoughtful goal setting, and data-driven strategies, Dana helps other event professionals through her company Hustle & Gather. Tune into this week’s episode as Dana lays out her most hard-learned lessons as a wedding pro. 

Here are some of our favorite highlights from Dana & Eddie’s honest and insightful conversation:

To hear our full interview with Dana Kadwell, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Dana for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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