Are you excited and captivated by the weddings you plan? 

If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of. 

On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You can’t tell it now, but at one point, Holly was planning “milquetoast” weddings and was unhappy in her business. But then she made a shift – a gutsy rebrand that involved bold choices and unapologetic authenticity.

Now? Holly brings “outlandishly wonderful” ideas to life through her company, Anything But Gray Events.  And her interview will be an inspiration for anyone who wants their business to reflect their truest self and fuel their deepest creativity. 

Here are some of our favorite moments from Holly & Eddie’s captivating conversation:

To hear our full interview with Holly Gray, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Holly for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 175 – Holly Gray and Her ‘Outlandishly Wonderful’ Weddings appeared first on Timeline Genius Blog.

Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings? 

It’s time to get optimized for ChatGPT searches.

On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert and SEO specialist for wedding pros. And during her fantastic interview, she’s dropping cutting-edge strategies for ChatGPT optimization. 

After all, while you’re learning how to harness AI for your workflow, couples are also using AI in their wedding planning journey. And if you can show up in their searches, you’ll get a huge leg-up on the competition.  

We love how Sara simplifies SEO so that you can show up for potential clients while staying focused on the work you love. Here is what you can look forward to in this week’s episode:

To hear our full interview with Sara Dunn, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Sara for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn appeared first on Timeline Genius Blog.

Photographers. Florists. DJs. We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples. 

Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start. 

We’re joined by Ariel Faulkner-O’Brien, the Chief Marketing Officer for Sincere. You’ve likely heard of Sincere’s family of brands – this is the tech company that brings you Timehop, Punchbowl, and Memento. And now, they’re bringing you Lovebird, an elegant digital platform for wedding guest communication that will help your couples manage every touchpoint with guests, all in one place.  

Ariel brings so much marketing expertise to this episode and shares how digital recommendations — from wedding guest communication platforms like Lovebird to prenup services and tux rental sites — are the new VIPs in your vendor lineup. 

Tune in and learn how to recommend tech authentically, get pro tips for integrating them into your brand, and discover how affiliate programs can benefit both you and your clients. Plus, Ariel reveals her top marketing practices that have helped shape Sincere into such a trusted and profitable corporation. 

Here’s some of what you can look forward to in this awesome new episode:

To hear our full interview with Ariel Faulkner-O’Brien, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Ariel for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien appeared first on Timeline Genius Blog.

High stakes, perfectionism, packed schedules – it’s all part of owning a wedding planning business, but it’s also unsustainable. So how do you handle the pressures of wedding entrepreneurship without facing burnout and stress?

The answer from this week’s Wedding Industry Insider Podcast: mindset. 

If you’ve listened for a while, you know this is one of Eddie’s favorite topics. You’ll hear Eddie mention mindset repeatedly, but we rarely get to dig deep into this essential concept. But today, we’re dedicating our entire episode to mindset so you can harness its power for your wedding planning business. 

And to help guide us through this valuable conversation, we’ve got Tracey Jazmin with us. Tracey is a holistic business and mindset coach who specializes in helping women business owners, including wedding pros and creative entrepreneurs.

Tracey is a fantastic resource because she has a background in weddings and photography, and her expertise in mindset is the perfect match for Eddie’s decades of dedication to it. 

During this episode, we’ll get a better understanding of mindset AND get actionable advice you can start using right away. Here are some of our favorite highlights: 

To hear our full interview with Tracey Jazmin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Tracey for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 172 – Tracey Jazmin on Mindset Habits That Pay Off appeared first on Timeline Genius Blog.

Are you struggling to keep up with social media marketing? Facebook, Instagram, TikTok – it’s supposed to be fun, but it can quickly become draining for wedding entrepreneurs. 

So, how can you make social media fun again? And how can you make it easy to market your wedding business online? 

Start by listening to this week’s Wedding Industry Insider! We’ve got Logan Montague on the podcast to talk about social media marketing, and you’ll love what she has to share about strategizing, creating content, and connecting with clients and vendors online. 

Logan Montague is a freelance marketing consultant, AND she’s the social media manager for Timeline Genius, so you know we trust her wisdom. Best of all: she’s giving us no-nonsense social media advice that’s going to really resonate with anyone who feels overwhelmed or burnt out with posts, shares, comments, and DMs. 

Here’s some of what you can look forward to in this week’s episode:

To hear our full interview with Logan Montague, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Logan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 171 – Logan Montague Is Making Social Media Marketing Fun Again appeared first on Timeline Genius Blog.

Want to feel more connected, build an enthusiastic customer base, and feel fulfilled with your work? It could be simpler than you think… it may be as simple as showing up. 

Attend networking events, be present in your community, and find ways to be your most authentic self. And listen to this week’s Wedding Industry Insider to learn how to do all that confidently and mindfully!

Angelica Pompy is with us, and she’s talking about networking, community-first connections, and niching down to your right clientele. Angelica is the owner of Pompy Portrait Studios and a business coach for creative entrepreneurs. During this week’s interview, she’s eager to share the journey she took to create an experience-based photography business that’s both profitable and fulfilling. 

Listen in and hear Angelica talk about the benefits of in-person wedding shows, local networking events, and community-driven marketing. You’ll also get great tips for presenting your business online and how to reach your own personal goals as an entrepreneur.

Here are some of our favorite points that Angelica is covering during this fun interview:

To hear our full interview with Angelica Pompy, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Angelica for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 170 – Angelica Pompy’s Tips for Introverted Wedding Pros appeared first on Timeline Genius Blog.

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power?

Of course a good wedding timeline is essential for a successful event. But a great wedding timeline can elevate your entire business, from your productivity to your reputation and everything in between.

Today on Wedding Industry Insider Podcast, we’re rebroadcasting a fan-favorite interview with Brooke Bowenschulte. Brooke is the Business Development Manager at Timeline Genius, and she’s revealing exciting ways your timelines can take your business to the next level.

We’re talking about the time-saving and customizable features of Timeline Genius, and Brooke shares her top tips as an expert on the software. Here are some of our favorite topics we’re covering with Brooke:

To hear Brooke’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! 

We want to say a special thank you to Brooke for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 169 – Wedding Day Timelines That Do The Most [Rebroadcast] appeared first on Timeline Genius Blog.

Hey Wedding Planners, are you having the wedding season you dreamed of? Or are things falling short?

Maybe you don’t have as many bookings as you want. Or, maybe you aren’t reaching your goal income. Or, you could be way busier than you envisioned, and you’re on track for a stressful summer.

It’s ok – we’ve all been there. But you don’t have to stay there. 

To help get you on track for your unique goals, we’re rebroadcasting a fan-favorite episode with Sam Jacobson. Sam’s a business expert and founder of Ideaction Consulting, which offers marketing tools, web design & copywriting, and business coaching for entrepreneurs. 

During this fantastic episode, Sam’s helping us identify the source of business problems AND giving us specific steps you can take toward fixing them. One of the first steps? Identifying your unique and totally up-to-date goals.

Tune in for Sam’s fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners:

To hear our full interview with Sam Jacobson, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 168 – Sam Jacobson on Working From a Place of Bliss [Rebroadcast] appeared first on Timeline Genius Blog.

Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community.

This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients. 

And to talk about this, we’ve got Darren Keala with us. Darren owns Events by Darren Keala and is the Vice President of Maui Wedding & Event Association. 

For years, Darren threw vendor parties and invited everyone in the industry, including competitors, total rookies, and other pros from his area. The result? A connection that extended throughout the industry, and weddings that were fun to work. After all, once vendors have partied together, they bring that familiarity and spirit to every event.. 

Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren, an experienced wedding planner AND florist. Here’s what you can look forward to this week:

To hear our full interview with Darren Keala, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Darren for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 167 – Darren Keala and the Dream Wedding Package appeared first on Timeline Genius Blog.

When you first started as a wedding planner, what advice did you get from others in the industry? Did they tell you to go out and get experience? 

For wedding planners, learning only through experience seems to be the go-to route, but it could be harming your business and the industry as a whole. 

Today on Wedding Industry Insider Podcast, we’re highlighting a better way to level up your career, no matter how much experience you have. 

Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes. 

Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner. 

Here are some great conversations you can look forward to this week:

To hear our full interview with Krisy Thomas, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Krisy for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 166 – Krisy Thomas on Why Experience Isn’t Enough for Wedding Planners appeared first on Timeline Genius Blog.