Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings?

Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we realized that content creators aren’t a passing wedding trend. They are here to stay, and they can make a big impact on how couples remember their wedding day. 

What does that mean for wedding planners? We’re not only making space for these pros, we’re learning how to sell their services. Today’s interview is the perfect launching point. 

Our guest this week is Reagan Teel, the founder and lead creator of Unveiled Content Co. She’s breaking down the biggest selling points of content creation and revealing the biggest ways your wedding planning business can benefit from this modern-day service. 

How can you sell your clients on content creation if you don’t know how it works? Reagan shares how images and videos are captured, delivered, and packaged. This is huge for you to know, because understanding the logistics and pricing of content creation can prevent you from hiring inexperienced “pros” who may oversell and underdeliver. 

We’ll go on and give away the spoiler for this one: NO, content creators are not a replacement for professional photographers or videographers. But there’s more to it than that. Reagan explains why the right vendor team influences the types of bookings she takes, and how she structures her pricing as a content creator. 

Eddie asks Reagan an insightful question: what does she love about her favorite wedding planners? And she’s got lots of great answers. Hear the question that wowed her as a bride, and the small detail that wows her as a vendor. 

And that wow-worthy small detail? It’s all about making social media marketing easy, and Timeline Genius gets you there faster with true polish. 

Reagan shares all her content with all her vendors, so you can include it in your wedding planner content strategy. But here’s the catch: if she’s hired by the couple, that’s who she’s capturing content for. So don’t expect the content creator to shadow you as you work, but you can look forward to some exciting content to share. 

Interested in content creation that’s all about your wedding planning business? Most content creators (including Unveiled Content Co.) also offer packages for wedding pros, so you can hire someone to shadow you throughout the wedding, making exclusive content just for your business. 

Reagan has found major growth in a competitive market, and she’s sharing the challenges and leaps of faith that brought her here. Listen until the end to discover the encouragement she shares with fellow wedding pros who are putting in the hard work. 

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To hear our full interview with Reagan, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!

We want to say a special thank you to Reagan for sharing these insights with our Timeline Genius community.

Reagan is proof that new pros can find success in saturated markets, even without a roadmap. We hope you take her advice and run with it.

The post WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel) appeared first on Timeline Genius Blog.

Are you finally finding your groove as a wedding planner? Maybe you’ve taken the leap into full-time planning, or you’re finally reaching some of your early goals. Or maybe you’re at a turning point in your life where you need your career to evolve with you. 

This week’s Wedding Industry Insider podcast is for every wedding planner who is thinking, “What’s next?” 

What is your next level? How can you realize even more growth without getting burnt out? How can you make your business work in your next season of life? 

This week our guest is Sam Sheehy, the founder of The Perfect Match Weddings. Sam’s joining us for a grounded and honest conversation about growth as a wedding planner, and how it feels to build a business in this dynamic industry. 

From the mother-of-the-bride who asked why her prices were so cheap to the big change Sam made to percentage-based pricing, Sam’s walking through her journey as a wedding planner and how she moved her business with her through life changes, like leaving her PR career, planning her own wedding, and becoming a mom. 

Keep reading for a sneak peak of some of our favorite moments this week!

Starting a wedding planning business during Covid sounds like the easiest way to sink your career. But Sam found her niche during this time and created a business that worked for the times… and still endures today.

Sam’s story is a reminder that the timing you can’t control can actually become your biggest advantage.

When Sam began preparing for motherhood, she knew her 24/7 dedication to work wouldn’t hold up. So she had a choice: reshape her business or let it fall to the side as a hobby. Now, Sam thrives thanks to a business that can run without her hands-on care. She enjoys being home with her baby while doing the work she loves. Sam’s going to tell us how she pulled it off (and some of the challenges she faced along the way).

Sam enjoyed a full maternity leave while her team handled the day-to-day of the business. Inquiries get automated responses while she’s at Disneyland with her family. And her wedding planning business still serves clients with warmth and operate in Sam’s signature style. It’s a balance you can achieve too, if you get the right systems and programs in place.

One of the hardest things for wedding planners to learn is that saying no is actually a service to your clients. Sam shares how she learned to set boundaries, charge what she’s worth, and be honest with couples when something won’t work… and why that honesty is what builds the best client relationships.

Do you want happy clients? Set them up for success by laying out expectations early, creating clear contracts, and being clear about your role.

To hear our full interview with Sam Sheehy, you can press the play button above, or check out the interview on YouTube below. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!

We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community.

Sam’s story is proof that the next level is within reach, as long as you’re ready to build thoughtfully. We hope you take her advice and run with it.

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You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow? 

The secret might be in one of the world’s oldest art forms: storytelling. 

This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about embracing authenticity, standing out amid AI-generated noise, and safeguarding your productivity as a wedding pro. 

Whether you’re a master of storytelling or feel like you’re entering a whole new realm, you’ll love Akua’s honest advice and actionable steps you can take to use storytelling for your wedding planning business. Join us for this great episode and discover:

To hear our full interview with Akua Konadu, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Akua for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu) appeared first on Timeline Genius Blog.

Do you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap?

If you’re juggling a day job and a growing wedding business, you’re likely wondering if you can “make it on your own.” This Week’s Wedding Industry Insider Podcast has steps you can take to ease the transition from full-time employment to full-time entrepreneurship. 

For Gavin Snyder, his journey to full-time wedding planning wasn’t a leap of faith. It was a series of steps. And in this week’s interview, he’s breaking down each step he took. 

This interview is brimming with wisdom and joy. Gavin is the owner of Gavin Snyder Events and Evergreen Floral Studio in Jackson, Mississippi. He truly loves being a wedding planner and is eager to share how he found success in his local market and beyond. 

Listen in and learn how Gavin slowly stepped away from outside employment as he grew his wedding planning business… and what he learned from those other jobs. We’ll also get Gavin’s advice for networking, gaining traction as a wedding educator, and opening a second business. 

Here are some of our favorite highlights from this week’s episode:

Can not knowing something actually boost your confidence?

Gavin talks about the value of admitting when you’re wrong. He’ll give you the right words to say to wedding planning clients, and how to make sure you’re always open to learning as a wedding pro. 

Everybody has to start somewhere, and low pricing could help get your first clients in the door. After all, in the beginning, you just want to do the work, and you’ve still got your day job supporting you. 

Gavin gives us encouragement for these early pricing models and how he eventually grew to charge enough to support him as a full-time career. 

Feel like everyone in your wedding network faces the same problems and doesn’t have any real solutions? Gavin shows us how to reach out to different regions and talk through ideas with industry pros. 

This is also the roadmap that Gavin took to become an industry-leading expert in the Southeast and beyond!

Wedding industry conferences aren’t cheap… so you want to make sure they’re worth your time and money. The right one can transform your wedding planning business, and Gavin’s got tips for getting it right. 

Learn why Gavin waited years before he went to his first conference, and why you may not be ready for this investment yet. 

You’ve got dreams, and Gavin wants you to go after them!

To hear our full interview with Gavin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Gavin for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder) appeared first on Timeline Genius Blog.

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right? 

Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business. 

Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team. 

And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change. 

This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout.

This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND she’s giving us the playbook for how she finally got it right.

Tune in and hear all about:

To hear our full interview with Gabby, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Gabby for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) appeared first on Timeline Genius Blog.

What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist.

Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding balance. Her son’s early life is a blur because she was so busy. She got burnt out as her business grew. And in Dana’s words, her business became her god. 

But it didn’t stay that way.

During this heartfelt interview, Dana is walking us through her journey as a wedding planner and the changes she made to find balance and joy in her business. And a lot of it comes down to science. 

Now with thorough processes, thoughtful goal setting, and data-driven strategies, Dana helps other event professionals through her company Hustle & Gather. Tune into this week’s episode as Dana lays out her most hard-learned lessons as a wedding pro. 

Here are some of our favorite highlights from Dana & Eddie’s honest and insightful conversation:

To hear our full interview with Dana Kadwell, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Dana for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 189 – Dana Kadwell Has Wedding Planning Down to a Science appeared first on Timeline Genius Blog.

Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn’t plan luxury weddings. 

Feeling pressured to start planning luxury weddings? For many wedding planners, the luxury market seems like the sole place for growth and profits. But what if you don’t feel drawn to luxury events? 

This week’s Wedding Industry Insider episode is perfect for the wedding planner who wants a path toward success that’s not intertwined with extravagant, luxury events. Our guest is Georgie Mitchell, owner of Georgina Rose Events, author of “It’s Your Wedding,” and TikTok wedding expert.

This interview is so powerful and will be refreshing for anyone who feels pressure to book luxury weddings, pressure to make the biggest sales, and pressure to get social media just right. Because Georgie is rewriting the wedding planner playbook. And during this episode, she’s getting real about the journey that brought her success. 

Tune in to hear Georgie’s honest advice for wedding planners, including…

To hear our full interview with Georgie, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Georgie Mitchell for sharing these insights with our Timeline Genius community.

The post WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either) appeared first on Timeline Genius Blog.

You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy. 

But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market. 

That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes, and they’ve got some surprising and expert-level insights for wedding planners. 

They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples:

Daria & Alina also share their own journeys as entrepreneurs and how they teamed up to create WedVibes. Stay tuned into the end, because you’ll want to hear their #1 advice for wedding planners!

To hear our full interview with Daria & Alina, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Daria, Alina, and the WedVibes team for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina) appeared first on Timeline Genius Blog.

Yes, you read that right – our guest on Wedding Industry Insider is Eddie Babbage! As founder and longtime host of the podcast, Eddie offers so many glimpses into his values and journey as an entrepreneur. But this week we’re getting more than glimpses! We get to hear the full story of how Eddie became the CEO of Timeline Genius, and his many failures, wins, and lessons along the way.

As an entrepreneur, Eddie seeks to serve and solve problems using technology. And as an individual, he has so much wisdom and encouragement to share with us. 

This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie covers this week:

To hear this special interview with Eddie Babbage, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

Today’s guest host was Emily Sumners-Tuipulotu, who manages the Wedding Industry Insider Podcast. She has over 12 years of experience as a wedding planner and is the owner of Day of Middle Tennessee Weddings. 

We want to say a special thank you to Eddie for taking on the role of guest and sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 186 – A Special Conversation with Eddie Babbage appeared first on Timeline Genius Blog.

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. 

What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.

This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. 

Becca is a wedding industry marketing expert, author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business. 

Here are some of our favorite moments from this week’s episode:

To hear our full interview with Becca Pountney, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Becca for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 185 – Becca Pountney and the Death of the Marketing Funnel appeared first on Timeline Genius Blog.