You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy. 

But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market. 

That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes, and they’ve got some surprising and expert-level insights for wedding planners. 

They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples:

Daria & Alina also share their own journeys as entrepreneurs and how they teamed up to create WedVibes. Stay tuned into the end, because you’ll want to hear their #1 advice for wedding planners!

To hear our full interview with Daria & Alina, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Daria, Alina, and the WedVibes team for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina) appeared first on Timeline Genius Blog.

Yes, you read that right – our guest on Wedding Industry Insider is Eddie Babbage! As founder and longtime host of the podcast, Eddie offers so many glimpses into his values and journey as an entrepreneur. But this week we’re getting more than glimpses! We get to hear the full story of how Eddie became the CEO of Timeline Genius, and his many failures, wins, and lessons along the way.

As an entrepreneur, Eddie seeks to serve and solve problems using technology. And as an individual, he has so much wisdom and encouragement to share with us. 

This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie covers this week:

To hear this special interview with Eddie Babbage, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

Today’s guest host was Emily Sumners-Tuipulotu, who manages the Wedding Industry Insider Podcast. She has over 12 years of experience as a wedding planner and is the owner of Day of Middle Tennessee Weddings. 

We want to say a special thank you to Eddie for taking on the role of guest and sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 186 – A Special Conversation with Eddie Babbage appeared first on Timeline Genius Blog.

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. 

What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.

This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. 

Becca is a wedding industry marketing expert, author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business. 

Here are some of our favorite moments from this week’s episode:

To hear our full interview with Becca Pountney, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Becca for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 185 – Becca Pountney and the Death of the Marketing Funnel appeared first on Timeline Genius Blog.

When Annette Naif opened her event planning business at the age of 46, she had one big secret: she had no idea what she was doing. She knew how to plan events, and she was good at it. But when it came to running a business, she was clueless, and she didn’t want anyone to know. 

This was despite having a degree in business, a legal background, and commercial experience. Everyone has to start somewhere. And for Annette’s first wedding, her starting pay was negative $57 per hour. 

Over the course of her career — with help from coaches, her network of support, and a lot of dedication and learning — Annette grew to be a successful event planner with a thriving business. And now she’s sharing her hard-learned lessons with wedding pros like us. 

Annette is our guest this week on Wedding Industry Insider, and this lively conversation is full of fun anecdotes, helpful advice, and thoughtful reflection. She’s sharing excellent marketing advice and dishing out her secret sauce to networking. Here’s what we’ve got in store for you in this week’s episode:

To hear our full interview with Annette, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Annette Naif for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 184 – What Annette Naif Learned Making Negative $57 Per Hour appeared first on Timeline Genius Blog.

You want to grow your leadership skills in 2026, but you’re not sure where to start. Here’s a great launching point: this week’s Wedding Industry Insider interview.

We’ve got Broc Barton with us for an insightful conversation about leadership, mindset, and business growth. It’s a must-listen for anyone who wants to make confident decisions for their business. 

Broc is the founder and CEO of Elevate Entertainment, which went from zero to 850 events per year during its first 5 years in business. He is also a lifestyle leadership coach who helps business owners and individuals harness their strengths to make the world a better place. 

During this one-hour interview, Broc shares the biggest keys to his success as an entrepreneur and offers easy-to-follow advice for anyone who wants to become a stronger leader for their business. Here’s what you can expect when you tune in:

To hear our full interview with Broc Barton, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Broc for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 183 – Broc Barton’s Top Leadership Tips For Wedding Planners appeared first on Timeline Genius Blog.

You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow. 

Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor. 

And she’s got great encouragement for you: you can learn how to run the financial side of your business and come out on the other side smarter, wiser, and (likely) richer!

Candice actually has a lot of encouragement for wedding planners, and that’s why we’re rebroadcasting her fantastic interview on Wedding Industry Insider Podcast. Here’s what we’ve got waiting for you in this week’s episode:

To hear our full interview with Candice Coppola, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Candice for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola] appeared first on Timeline Genius Blog.

If you’re looking for the dos and don’ts of running a wedding planning business, our interview with Fallon Carter is a great place to start. We’re revisiting this fan-favorite episode to soak up all the kindhearted wisdom and actionable advice Fallon has to offer, so tune in and see how you’re inspired to reshape your business. 

Fallon is the founder and creative director of Fallon Carter Events. She’s also an endearing podcast host and wedding expert who has persevered through challenges as an entrepreneur. 

During her fantastic interview with Eddie, Fallon shares reflections on weak contracts, chaotic hiring, and imposter syndrome. And best of all: she’s sharing how she solved some of the biggest problems she faced as a wedding planner. 

Here’s what you can look forward to in this episode:

To hear our full interview with Fallon Carter, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Fallon for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 181 – Fallon Carter Solves Your Wedding Planner Problems [Rebroadcast] appeared first on Timeline Genius Blog.

Lots of wedding pros shy away from talking about money. But here at Wedding Industry Insider Podcast, we know finances are a huge part of entrepreneurship. And wanting to make money shouldn’t be a taboo topic. 

And this week we’ve got a fantastic conversation about money mindset that will encourage you to go after your biggest goals. Our guest is Mycah Bain, owner of Mycah Bain Photography, and she’s talking about how she overcame feelings of guilt and began making an income that supported her lifestyle and creativity. 

Tune in to hear how Mycah gave herself permission to earn more profits, and her process for raising prices without any guilt. We’ll also hear Mycah discuss efficiency, teambuilding, and how AI has revolutionized her business. Here are some of our favorite highlights from this week’s episode:

To hear our full interview with Mycah Bain, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Mycah for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 180 – It’s OK to Want More Money (with Mycah Bain) appeared first on Timeline Genius Blog.

As a wedding venue owner, Kate Dear observes all kinds of wedding planners in action.

“I am able to see what works well and what doesn’t,” Kate says, “because as the venue, we really are the stadium that different teams come into every weekend to play.”

So how does your team play? And what can you do to become the great planner that wows clients AND venue managers?

On this week’s Wedding Industry Insider Podcast, Kate Dear is answering our most pressing questions about wedding planners. Kate is a social media darling best known as “The Venue CEO.” She’s also the owner of Fêtewell, a line of historic wedding venues and a franchise program for venue ownership. So her unique vantage point as a wedding entrepreneur and venue owner allows her to offer some honest and valuable advice.

Tune in to learn how you can showcase your expertise as a planner, whether you’re meeting at a venue walkthrough, creating wedding day timelines, or managing day-of problems. We also talk to Kate about a range of topics, so get ready to learn from this impressive wedding pro:

To hear our full interview with Kate Dear, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Kate for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 179 – Kate Dear (The Venue CEO) on Horrendous Planners & Social Media Trolls appeared first on Timeline Genius Blog.

Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info? 

Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures. 

And best of all… it doesn’t have to be complicated or stressful. 

This week on Wedding Industry Insider, we’re joined by Julian Leaver. Julian is the founder of Julian Leaver Events, and he’s an international event planning and etiquette expert. During this interview, Julian shares his system for collecting data through questionnaires and using that data to power his decisions. 

This hour is full of inspiring reflection and actionable advice — here’s some of what you’ll get when you tune in for the full episode:

To hear our full interview with Julian, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Julian Leaver for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

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The post WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions appeared first on Timeline Genius Blog.