“Hold on, let me TikTok that.”

It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners.

When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. 

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power. 

The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming. 

Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.

If you’ve been listening for a while, you’ll remember last year’s fantastic interview with Mark Chapman (if not, listen to that Wedding Industry Insider episode here). And already it’s time for Mark to come back and share big changes to marketing that you need to know about. 

Here is some of what you’ll discover during Mark’s great interview with Eddie:

To hear our full interview with Mark, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros appeared first on Timeline Genius Blog.

Weddings vs corporate events: which do you want to plan?

Both can be exciting and profitable. But once Paul Tramonte discovered the thrill of corporate events, he never looked back. 

Well, until now. On this week’s Wedding Industry Insider, Paul is looking back on his 25-year hospitality career and the steps he took to become a high-end corporate event planner. And here’s the big takeaway: if you can plan weddings, you can plan corporate events. 

Paul is the founder and principal event designer for Paul Tramonte Events, which has produced more than 60 events and meetings since it opened in 2020. And during this fantastic interview, Paul is sharing his unique perspective on planning these large-scale, multi-faceted events. 

If you’re curious about planning corporate events, this is the episode for you. But don’t worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul’s interview:

To hear our full interview with Paul, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Paul for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 164 – How Paul Tramonte Fell In Love With Corporate Event Planning appeared first on Timeline Genius Blog.

Growth: it’s probably one of the major goals you have for your business. And even if you aren’t reaching your growth goals yet, you still need to set up your systems now so that you scale the right way. 

But what is the right way to grow your business? 

According to Colleen Carswell, growth should feel good to you. And to feel good while you grow, you need to be in energetic alignment. 

Colleen is this week’s guest on Wedding Industry Insider Podcast, and she’s talking all about tapping into your pillars of energy to grow and succeed as an entrepreneur. Colleen is the founder of Structured to Scale, a fractional COO company that helps businesses “create sustainable, scalable operations that free business owners to focus on what they love while increasing profitability, productivity, and impact.” 

After owning a wedding planning business that grew too fast, Colleen learned some hard lessons. And in this week’s episode, she’s laying it all out so you can avoid her mistakes and grow your business in a way that feels good.

Here is some of what you can look forward to in this awesome interview:

To hear our full interview with Colleen, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Colleen for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 163 – Colleen Carswell on Growth That Feels Good appeared first on Timeline Genius Blog.

How do you think the top destination wedding planners got to where they are? Was it a lucky break? A chance encounter with the right client? 

Theories like that can make it seem like destination wedding planning is out of reach, so we are so excited to share Alejandra Poupel’s story with you!

Alejandra is the founder of Alejandra Poupel Events, which produces luxury weddings in Italy, France, and throughout Europe. And she’s joining us on Wedding Industry Insider Podcast to share the inside scoop on luxury European weddings and what it takes to plan events in these incredible locales. 

And here’s the best part: this week’s episode is full of actionable advice that you can use to take big steps towards international events. That’s right, you don’t have to wait for a lucky break! Here are some of our favorite highlights from our interview with Alejandra: 

To hear our full interview with Alejandra, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Alejandra for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 162 – Alejandra Poupel Shows Your Path To Destination Weddings appeared first on Timeline Genius Blog.

What commitments did you make during Covid? 

Maybe you vowed to change the way you ran your wedding planning business. Or, maybe the pandemic inspired you to start your business. 

Now, 5 years after shutdowns began, have you lost sight of the lessons you learned during that difficult time? 

This week on Wedding Industry Insider, Amber Anderson and Eddie Babbage are talking about busyness, overwork, and what it means for our success. Amber is the owner of Refine for Wedding Planners, an educational resource and community for planners, and she’s urging us all to “break up with busy” and create a business that works for you. 

As Amber says, many of us made a commitment in 2020: “As I re-enter the world, I’m going to re-enter it intentionally and with balance.”

But, also as Amber says: did we really do that? Or are you living in overwhelm?

It’s a tough conversation to have, but the timing of it is great. And to get into the grit of it all, we’re going beyond the pandemic to look back on Amber’s other difficult times as a wedding planner and entrepreneur. From running her business with postpartum depression to the choices that nearly ended her marriage, Amber is laying it all out for us, and we get to benefit from her hard-learned lessons. 

Here are some other great topics Amber and Eddie cover in this week’s fantastic episode:

To hear our full interview with Amber Anderson, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Amber for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 161 – Amber Anderson on the Cost of Busyness appeared first on Timeline Genius Blog.

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Do you get overwhelmed during tax season? Do you fear a dreaded audit? Do you just wish that you could get a better grip on your finances and legal framework? 

We’ve got a special tax season episode of Wedding Industry Insider that will inspire you to organize your finances and own this year’s taxes like a total champ! 

Our guest is Braden Drake, the owner of Not Your Average Law Firm, a legal and tax firm for creative small business owners. He’s also the author of Unf*ck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Sh*t Legit. We’re so glad we got him on the show, just in time for tax season!

Braden is walking us through his process for organizing the legal and tax side of your business, in a way that isn’t overwhelming or scary. Here are some of our top tax and business questions Braden Drake answers during this episode:

Plus, we get Braden’s #1 advice for wedding pros! 

To hear our full interview with Braden Drake, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Braden for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 160 – Braden Drake’s Tax Season Advice For Wedding Pros appeared first on Timeline Genius Blog.

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It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list. 

So how do you create authentic connections with venues that will bring you more of the work you love?

This week’s Wedding Industry Insider is all about wedding venues, and how to become your favorite venue’s favorite planner. We’re talking with Shannon Tarrant, a wedding industry coach and the founder of Wedding Venue Map, the ultimate list of Central Florida wedding venues. 

Shannon has worked with hundreds of small businesses and has seen what it takes to succeed. She also knows what venues want from their go-to planners and how anyone in the wedding industry can find success by going after opportunities.

In this fantastic episode, you’ll get a step-by-step guide for getting venues’ attention on social media. You’ll also learn about cold emailing venues, how to impress them at a wedding, and how to earn a top spot on their preferred vendor list.

But that’s not all. Shannon also talks about time management, marketing, and the pursuit of excellence. Here are some of our favorite highlights:

To hear Shannon Tarrant’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Shannon for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 159 – Shannon Tarrant On What Wedding Venues Want appeared first on Timeline Genius Blog.

Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere, success goes much deeper than that – and only YOU can define what success means to you. 

Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events. Over the span of her 15-year career, she’s learned a lot about event design, running a business, and becoming a luxury-level planner. 

She’s also learned a lot about success, and how success is only achievable if you define it for yourself (not based on what other people want and have!). 

Cassie and Eddie go beyond the surface to really reflect on the value of events. From tragedies that inspired Cassie’s early career to the relationships that drive her growth today, Cassie shares her unique path to success.

So whether you long for more free time, better clients, more creative projects, or higher-paying events, this week’s Wedding Industry Insider Podcast will help get you on track for a successful new year.

Here are some of our favorite highlights from this week’s episode:

To hear Cassie’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Cassie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 158 – Cassie LaMere Is Redefining Success in 2025 appeared first on Timeline Genius Blog.

Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients. 

Even if you think you’ve got a good grasp on Google SEO, there is a ton to learn in this week’s episode. Jody-Ann Rowe is a digital marketing expert, and she’s helped so many wedding pros maximize their lead generation through Event Certificate. 

This episode is packed with actionable steps you can take right away. And it’s perfect timing, because if you start now, you can increase your ranking in time for 2025’s booking season. 

In less than an hour, you’ll get answers to some of the most common SEO questions and even get Jody-Ann’s hot takes on blogging, backlinks, YouTube, and Pinterest. Here are some of our favorite highlights from this fantastic episode: 

To hear Jody-Ann’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Jody-Ann for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 157 – Jody-Ann Rowe’s Crash Course on SEO appeared first on Timeline Genius Blog.

Can you really have it all? A thriving business and fulfilling family life? Today on Wedding Industry Insider, we’re talking about the challenges AND solutions for anyone trying to strike that work-life balance. 

And to get the best advice for you, we’re digging deep with venue coach Tirzah Caffee. During her 30 years managing venues, she’s seen the good, bad, and beautiful about working in the industry. 

Tirzah grew up living in a wedding venue and saw how misbalancing a family business caused her parents’ marriage to break down and caused Tirzah to miss out on some normal childhood experiences. But she also developed an incredible work ethic and became a legacy venue manager with a knack for entrepreneurship. 

Now she manages one of the most sought-after venues in Charlotte, North Carolina, and she uses her family’s experiences to create a work-life balance that prioritizes her family and marriage. Here is some of what she’s outlining in this valuable episode:

To hear Tirzah’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Tirzah for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

The post WII 156- Balancing Family & Ambition with Venue Coach Tirzah Caffee appeared first on Timeline Genius Blog.