The episode of Scale Your Business with Data, Josh Greene, CEO and founder of The Mather Group, discusses why Wikipedia is one of the internet's most trusted data sources and its growing importance in the AI era. Josh explains how Wikipedia's human-curated content has become a key source for large language models, making it increasingly valuable for businesses to ensure their Wikipedia presence is accurate and up-to-date. He shares insights on navigating Wikipedia's editing rules, managing online reputation, and adapting to changes in Google search results that now favor user-generated content from platforms like Reddit and Quora.

0:09 - Wikipedia's Role in Business

2:09 - Meet Josh Greene

4:02 - Why Wikipedia Matters

7:07 - Wikipedia Editors Explained

10:10 - Business Wikipedia Challenges

14:17 - Google Search Result Changes

18:17 - Reddit and Quora Opportunities

22:42 - AI and LLM Search Rankings

26:41 - Testing Your AI Presence

30:18 - Crisis Reputation Management

35:56 - Proactive Reputation Management

38:16 - Common Crisis Management Mistakes

40:59 - Recommended AI Tools

Takeaways:

• Wikipedia serves as a pivotal resource for businesses, shaping their online reputation and authority.
• As a trusted source of information, Wikipedia impacts how companies are perceived across various platforms and media.
• Engaging with Wikipedia requires understanding its unique editing rules and community standards, which can be complex for newcomers.
• Businesses must proactively manage their online presence, ensuring Wikipedia accurately reflects their latest offerings and achievements.

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