Wilder Possibilities

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder: luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Zoe von Gerlach, CEO of Culture Crush.

In this conversation, Shelton and Zoe talk about building a wellness-focused beverage brand and the journey behind creating a non-carbonated prebiotic drink. Zoe shares her international upbringing before moving to the U.S., where she began her career as a model and later pursued her studies at Stanford. Inspired by amazake, a traditional Japanese fermented rice drink, she set out to create a modern, approachable beverage designed to improve gut health and offer a functional alternative to traditional drinks.

We dive into:

• Zoe’s upbringing in Germany and Barcelona and growing up in a large family
• Her transition from modeling into academics and entrepreneurship
• The inspiration behind Culture Crush and how amazake influenced the concept
• What makes the product a non-carbonated alternative in the functional beverage space
• How Culture Crush differentiates itself from other probiotic and prebiotic drinks
• The early journey of building the brand and bringing it to market

CONNECT WITH ZOE

Personal Instagram: @zoe.vongerlach

Company Instagram: @culture.crush

Website: https://culturecrush.com/

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Shelton Wilder | Christie’s International Real Estate

Email: [email protected]

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder — luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Tracy McCubbin, founder of dClutterfly, a home organizing and move management company.

Tracy is someone we often recommend to sellers who need help organizing, decluttering, and preparing their homes before putting them on the market — so I’m especially excited to share her story.

In this conversation, Tracy shares how her early life experiences shaped her instinct for creating order, and how that skill eventually turned into a thriving business. After working as a personal assistant in Los Angeles, Tracy began helping friends organize their homes and quickly realized there was a real demand for professional organizing.

What started as a handful of organizing jobs grew into dClutterfly, a company that now helps clients declutter, downsize, move, and manage life transitions with clarity and support.

We dive into:

• Tracy’s upbringing and how chaos led her toward organization
• Her early career in Los Angeles after leaving the entertainment industry
• Realizing professional organizing could become a business
• Launching dClutterfly and gaining early momentum through Daily Candy
• Building a team and expanding services beyond simple organizing
• Helping families through major transitions like downsizing and estate cleanouts
• Scaling the company through franchising and new locations

If you love entrepreneurial journeys, organizing, home transitions, scaling service businesses, and creating order from chaos, you’ll love this episode.

Connect with Tracy on Socials

Personal Instagram: @tracy_mccubbin

Business Instagram: @dclutterfly

Website: https://dclutterfly.com/

WATCH MORE WILDER POSSIBILITIES Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers shaping what’s possible.

Shelton Wilder | Christie’s International Real Estate

Email: [email protected]

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder - luxury Los Angeles Realtor, CEO, and female entrepreneur. Today’s episode features Lizzie McGraw, interior designer, stager, and founder of Tumbleweed and Dandelion.

In this conversation, Shelton and Lizzie talk about Lizzie’s journey into interior design and entrepreneurship, building a creative business in Los Angeles, and how thoughtful staging and design shape the way people experience and connect with a home.

We dive into:

• Lizzie’s early exposure to architecture and the creative influences that shaped her path
• Moving to California and building a career through experimentation and opportunity
• Starting a design business in Venice without a traditional roadmap
• Growing Tumbleweed and Dandelion through relationships, word of mouth, and hands-on creativity
• The role of staging and interior design in transforming homes and preparing them for market
• Collaborating on residential projects and designing spaces that resonate with buyers
• Lessons learned from building a creative, entrepreneurial business in the design world

Connect with Lizabeth McGraw:

Business Insta: https://www.instagram.com/tumbleweedanddandelion/

Business Website:

https://tumbleweedanddandelion.com/

Personal Insta: https://www.instagram.com/lizabeth_k_mcgraw/

WATCH MORE WILDER POSSIBILITIES

Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers shaping what’s possible.

Connect with Shelton Wilder | Christie’s International Real Estate

Email: [email protected]

Phone: +1 (310) 997-7059 Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder - luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Christian Robert, architect and co-founder of Office Untitled.

In this conversation, Shelton and Christian talk about his journey into architecture, founding a design-driven firm in Los Angeles, and how thoughtful architecture is shaped by process, partnership, and lived experience.

We dive into:

• Christian’s path from Germany to Los Angeles and into architecture
• Leaving the corporate world to co-found Office Untitled
• Why architecture is built on partnership, trust, and collaboration
• Designing homes as experiences, not just structures
• How scale, site, and landscape shape architectural decisions
• The creative process behind designing and building his own home
• Using light, materials, and nature to influence how a home feels
• Problem-solving through design, from climate to energy considerations
• Los Angeles as a place for architectural experimentation and opportunity
• What’s next for Office Untitled, including future projects and public exhibitions

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CONNECT:

Christian Robert:

Office Untitled Instagram: https://www.instagram.com/officeuntitled

LinkedIn: https://www.linkedin.com/in/christian-robert-757599/

Office Untitled Website: https://www.officeuntitled.com/people/christian-robert/

Shelton Wilder | Christie’s International Real Estate

Email: [email protected]

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder - luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Griff O'Brien.

In this conversation, Shelton and Griff explore Griff’s journey into the media business and how early networking, strategic relationship-building, and a strong social presence shaped his path. Griff shares how his background in the corporate world led to co-founding his own company, and why media, entertainment, and storytelling are becoming essential tools for visibility in real estate and beyond.

The episode also looks ahead - examining where Griff sees his company going, how real estate media is evolving, and what actually matters when building a modern media platform.

We dive into:

• How Griff got started in the media business

• Using networking as a strategic advantage from a young age
• Griff’s approach to social presence and media strategy
• Transitioning from the corporate world to co-founding his own company
• The intersection of entertainment and real estate for visibility
• What real estate media should focus on today
• Griff’s vision for the future of Estate Media

If you love media, real estate, entrepreneurship, personal branding, social strategy, and the future of visibility-driven businesses, you’ll love this episode.

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Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big

thinkers shaping what’s possible.

Connect: with Guest Griff O'Brien:

Griff O'Brien Instagram: https://www.instagram.com/griffinjobrien

Estate Media Instagram: https://www.instagram.com/estatemediaofficial

Connect with Shelton Wilder:

Christie’s International Real Estate Email: [email protected]

Shelton Wilder Phone: +1 (310) 997-7059

Shelton Wilder Website: www.sheltonwilder.com

Shelton Wilder Instagram: @sheltonwilderestates

Shelton Wilder Facebook: www.facebook.com/shelton.wilder

Shelton Wilder LinkedIn: www.linkedin.com/in/sheltonwilder

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Welcome back to Wilder Possibilities, hosted by Shelton Wilder — luxury Los Angeles Realtor, CEO, and female-entrepreneur.

Today’s episode features Michelle Ruben — founder of Michelle Ruben Interiors, known for creating warm, elevated spaces with speed, taste, and serious “get-it-done” magic.

In this conversation, we trace Michelle’s journey from moving all over as a kid, to a career detour into restaurants and acting, to the moment everything clicked when she helped a neighbor transform (and profit from) a Santa Monica condo—sparking a word-of-mouth design career that’s now spanned hundreds of homes. We also talk real-life design lessons, the business of staging, and why done is better than perfect.

We dive into:

• Michelle’s “CLICK” moment — the accidental first flip that launched her interior design career
• How staging teaches design faster than anything (and why she recommends it to beginners)
• Creating homes with great “energy” — and why your space affects how you feel
• Designing at speed: systems, confidence, and “better than perfect” execution
• From private homes to restaurants + multi-state projects (Florida, Hamptons & beyond)
• A hilarious behind-the-scenes story: Shelton “surprises” her husband with a total living room upgrade

If you love interior design, real estate, staging, renovation, entrepreneurship, mindset, or creating a home that truly feels like YOU, you will LOVE this one.

WATCH MORE WILDER POSSIBILITIES

Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers shaping what's possible.

Shelton Wilder | Christie’s International Real Estate Email: [email protected]

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

Hey! I'd love to hear your thoughts, send me a voice note!

Welcome back to Wilder Possibilities, hosted by Shelton Wilder — luxury Los Angeles Realtor, CEO, and powerhouse female entrepreneur.

Today’s episode features Graham Stephan — one of the world’s leading YouTube creators, real estate investor, finance educator, and self-made entrepreneur whose channels reach millions every month.

In this conversation, Graham opens up like never before — tracing his journey from growing up in Santa Monica, to working in a coral warehouse as a teenager, to skipping school in pursuit of hands-on work, to building one of the most influential content empires on the internet.

We dive into:

• Graham’s unconventional start in business (including his early coral-selling side hustle)

• How real estate became the foundation of his financial freedom

• What it takes to build and maintain a community of millions

• Behind-the-scenes stories of his homes, tenants, massive utility bills & property taxes

• His mindset around money, time management, and the systems that keep his life running

• What’s next for the ever-expanding Graham ecosystem

• Keys to understanding the “Graham Brain”

• His advice for entrepreneurs, creators, agents, and anyone looking to scale the smart way

This episode is packed with honesty, unexpected stories, and real insights into balancing real estate, content creation, and entrepreneurship at the highest level.

If you love real estate, personal finance, YouTube creator life, entrepreneurship, or business strategy — you’ll LOVE this one.

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Subscribe to hear inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers redefining what’s possible.

Shelton Wilder | Christie’s International Real Estate

Email: [email protected]

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: facebook.com/shelton.wilder

LinkedIn: linkedin.com/in/sheltonwilder

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Leah Smith opens up about the instability that shaped her early life and the fear patterns she carriedinto adulthood. Her click came when she realized she’d been building a life around others’ expectations - not her own. One bold reset later, she chose self-trust, ownership, and a future she designed

Hot Takes :

• Creativity is never linear - it’s a patchwork of every chapter you’ve lived.
• Sometimes the “click” comes after the chaos.
• Every detour teaches you how to tell a better story.
• The hair might frizz, the plan might fail - go anyway.
• Real connection starts when you stop forcing what doesn’t fit.
• You can build a business from joy.
• Marketing is storytelling - not selling.
• Nostalgia is strategy.
• If it gives you butterflies, it’s worth doing.
• The right people will show up when you show up as yourself.

Connect with Shelton Wilder:

📸 Instagram: @sheltonwilderestates

🌐 Website: sheltonwildergroup.com

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In this episode, Shelton welcomes Lisa Ebersole - an award-winning writer, director, producer, and “multi-slasher” creative. From her early photography days in D.C. to New York theater and Hollywood filmmaking, Lisa’s journey is a masterclass in reinvention. Together, they unpack how curiosity, courage, and connection can unlock infinite “wilder possibilities.

Hot Takes:

• You’re never too old to start something new — or too young to know your purpose.
• Entrepreneurship is a creative act.
• The “click” isn’t luck — it’s alignment.
• Phone calls are the new secret weapon.
• Being a slasher means living in full color.
• Bad plays teach more than good ones.
• Business begets business — movement creates momentum.
• Childhood passions aren’t random; they’re roadmaps.
• Healing is remembering who you were before the world told you no.

Connect with Shelton Wilder:

📸 Instagram: @sheltonwilderestates

🌐 Website: sheltonwildergroup.com

Connect with Lisa Ebersole:

📸 Instagram: @lisaebersole

💻 Coaching: lisaebersole.net

Hey! I'd love to hear your thoughts, send me a voice note!

From losing her home in the Palisades fire to launching Google, YouTube & Spotify in Australia, Kate Vale shares "click" moments, female VC investing & LA life. Empowering story on Wilder Possibilities Podcast!

Shelton Wilder:

Shelton specializes in luxury real estate across Malibu, Santa Monica, Brentwood, Beverly Hills, and Pacific Palisades, with a reputation for uncovering exclusive off-market listings. Her deep research and network-driven approach consistently pair buyers with their ideal homes and lifestyles.

Every week, she shares two educational videos on Instagram to guide clients through real estate processes and market shifts. Backed by Sotheby's International Realty, Shelton delivers a seamless, tech-powered experience rooted in trust, communication, and precision.

Shelton Wilder | Sotheby's International Realty

Email:[email protected]

Phone: +1 (310) 997-7059

Website: http://www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: Shelton Wilder Real Estate

Twitter:@SheltonWilder

LinkedIn:Shelton Wilder Shelton Wilder

For more details, visit www.sheltonwilder.com