Will created the ultimate health wearable, a band which tracks all your stages of sleep, gives insights into your workouts, and is designed to improve your well being all around! The genius of Whoop includes its fascinating subscription business model and elegant high tech yet minimalistic band design.

Whoop decided to go without a screen on the device and you can charge it while keeping the device on. So you can wear it all the time! These two aspects have set it apart in the health space and have paved the way for a different approach that minimizes your notifications while being highly attuned to you.

Will shares how his interest in entrepreneurship and technology began, what lead to the idea for Whoop, and how he got it off the ground. He also shares why so many athletes love the product and how the incredible Cristiano Ronaldo deal came about!

Whoop has changed the lives of countless people and professional athletes by providing them with incredible amounts of data and optimized insights into their health that has been unprecedented. Will's relentless focus on making the device affordable yet premium has lead to this!