There’s been a lot of talk about ChatGPT recently, especially since it coached a few people reasonably well. In a recent study, AI coaches performed better than human coaches on weight loss metrics. The development of AI i exponential, so we can expect huge shifts in quality and ability. So it’s a good time to discuss whether we need to be concerned about AI replacing human coaches, and how we might (need to) partner with AI to deliver best service for our clients, and indeed perhaps to stay relevant in the industry. 

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