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Will an "everything app" ever succeed in the US?
Under Elon Musk’s leadership, Twitter has officially rebranded as X. The company is now on its quest to become an “everything app” aka a super-app — just like every other social media company more silently is.
In this video, we discuss what we can learn from China’s fascinating social media landscape, if a super-app will ever be successful in the United States, if Twitter’s ‘X’ rebrand makes sense, what else Elon is getting right vs wrong, and a lot of other good stuff.
Chapters
00:00 - Intro
00:57 - What is an “everything app”?
01:30 - Why would people want a super-app in the US?
01:40 - China’s super-app, WeChat
02:58 - The current state of social media in the US
04:03 - China’s Great Firewall and “spiritual pollution”
06:49 - Why isn’t there already a super-app in the US?
08:51 - The worry of a centralized digital power
11:16 - Elon’s leadership approach to X/Twitter
13:38 - The current state of China’s internet
18:13 - China’s fascinating social media landscape
21:08 - Will there ever be a super-app in the US?
23:35 - The Twitter to X rebrand intro
24:48 - Elon’s relationship to the letter ‘X’
28:31 - Will X branding be better for Twitter?
30:34 - The end of Twitter branding
31:32 - The first 48 hours of the rebrand
... jacked up the tweet counts. Ignore
35:48 - Elon’s outlook on X’s potential
37:23 - X/Twitter’s constant changes
39:33 - Director of Product Management speaks out
42:50 - An update on the Threads competition
43:26 - X/Twitter feature brainstorm
49:47 - Elon’s stubbornness toward giving credit
51:55 - The X installation on Twitter HQ’s roof
52:21 - Closing remarks
P.S. I forgot to add a quick screenshot of the X/Twitter CEO’s recent blog post about everything X/Twitter has done in the past nine months, but here it is: https://blog.twitter.com/en_us/topics/company/2023/building-the-future-of-x
Intro animation by Black Book Studio: https://www.blackbook.studio/
You can also find me on
Twitter: https://twitter.com/julesterpak
TikTok: https://www.tiktok.com/@julesterpak
Instagram: https://www.instagram.com/julesterpak
Substack: https://www.growingdigital.net/
Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7
Watch or listen on Spotify: https://open.spotify.com/show/6LqoqQA5cborb7pJsZTftw
My production gear: https://amzn.to/3OFWWJv
Business inquiries: [email protected]
____________________
FEATURED VIDEOS
Here’s how essential WeChat is to everyday life in China: https://youtu.be/GXNszFai28Q
What is a super app and why haven’t they gone global: https://youtu.be/cLANTiDd8Ok
The most popular social media apps in China: https://youtu.be/POtzFlqeo8I
This is how social media works in China: https://youtu.be/aZNmN_KTbkU
A tour of WeChat — China’s super-app: https://youtu.be/6qWgT6GbwjI
Elon rebrands Twitter in global banking play: https://youtu.be/_RwVIaCq7fw
Elon Musk on free speech, Neuralink, and the future of humanity: https://youtu.be/pjc_oo4ApSY
The Babylon Bee talks with Elon Musk at Twitter HQ: https://youtu.be/NHaczOsMQ20
BlackBerry CEO: https://youtu.be/JTm3nGLDK1o
Paris Hilton on Jimmy Fallon: https://youtu.be/5zi12wrh5So
Elon Musk’s work ethic will give you goosebumps: https://www.youtube.com/watch?v=2H4z1g-eHyU
Elon Musk has too much work on his plate: https://youtu.be/u_TwPhmFZ8E
Elon Musk says, “You don’t want to be me”: https://youtu.be/vN23g3r3SJg
View all episodes
By Jules TerpakUnder Elon Musk’s leadership, Twitter has officially rebranded as X. The company is now on its quest to become an “everything app” aka a super-app — just like every other social media company more silently is.
In this video, we discuss what we can learn from China’s fascinating social media landscape, if a super-app will ever be successful in the United States, if Twitter’s ‘X’ rebrand makes sense, what else Elon is getting right vs wrong, and a lot of other good stuff.
Chapters
00:00 - Intro
00:57 - What is an “everything app”?
01:30 - Why would people want a super-app in the US?
01:40 - China’s super-app, WeChat
02:58 - The current state of social media in the US
04:03 - China’s Great Firewall and “spiritual pollution”
06:49 - Why isn’t there already a super-app in the US?
08:51 - The worry of a centralized digital power
11:16 - Elon’s leadership approach to X/Twitter
13:38 - The current state of China’s internet
18:13 - China’s fascinating social media landscape
21:08 - Will there ever be a super-app in the US?
23:35 - The Twitter to X rebrand intro
24:48 - Elon’s relationship to the letter ‘X’
28:31 - Will X branding be better for Twitter?
30:34 - The end of Twitter branding
31:32 - The first 48 hours of the rebrand
... jacked up the tweet counts. Ignore
35:48 - Elon’s outlook on X’s potential
37:23 - X/Twitter’s constant changes
39:33 - Director of Product Management speaks out
42:50 - An update on the Threads competition
43:26 - X/Twitter feature brainstorm
49:47 - Elon’s stubbornness toward giving credit
51:55 - The X installation on Twitter HQ’s roof
52:21 - Closing remarks
P.S. I forgot to add a quick screenshot of the X/Twitter CEO’s recent blog post about everything X/Twitter has done in the past nine months, but here it is: https://blog.twitter.com/en_us/topics/company/2023/building-the-future-of-x
Intro animation by Black Book Studio: https://www.blackbook.studio/
You can also find me on
Twitter: https://twitter.com/julesterpak
TikTok: https://www.tiktok.com/@julesterpak
Instagram: https://www.instagram.com/julesterpak
Substack: https://www.growingdigital.net/
Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7
Watch or listen on Spotify: https://open.spotify.com/show/6LqoqQA5cborb7pJsZTftw
My production gear: https://amzn.to/3OFWWJv
Business inquiries: [email protected]
____________________
FEATURED VIDEOS
Here’s how essential WeChat is to everyday life in China: https://youtu.be/GXNszFai28Q
What is a super app and why haven’t they gone global: https://youtu.be/cLANTiDd8Ok
The most popular social media apps in China: https://youtu.be/POtzFlqeo8I
This is how social media works in China: https://youtu.be/aZNmN_KTbkU
A tour of WeChat — China’s super-app: https://youtu.be/6qWgT6GbwjI
Elon rebrands Twitter in global banking play: https://youtu.be/_RwVIaCq7fw
Elon Musk on free speech, Neuralink, and the future of humanity: https://youtu.be/pjc_oo4ApSY
The Babylon Bee talks with Elon Musk at Twitter HQ: https://youtu.be/NHaczOsMQ20
BlackBerry CEO: https://youtu.be/JTm3nGLDK1o
Paris Hilton on Jimmy Fallon: https://youtu.be/5zi12wrh5So
Elon Musk’s work ethic will give you goosebumps: https://www.youtube.com/watch?v=2H4z1g-eHyU
Elon Musk has too much work on his plate: https://youtu.be/u_TwPhmFZ8E
Elon Musk says, “You don’t want to be me”: https://youtu.be/vN23g3r3SJg