Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens.

Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children. 

We also discuss the role that advertisers and their agencies play. After all, children and teens represent a significant marketplace in pester power alone. But when advertisers spend their advertising dollars supporting particular social media platforms, communications channels, and games, they also have a responsibility to do so in a positive way for their customers and society generally.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.