Steven catches up with old friend Will Cadell, CEO of geospatial consultancy Sparkgeo. Will shares stories from the trenches, giving a perspective on life in a geo consultancy. They also revisit Will's presentation "Creating a geo strategy" presented at last year's FOSS4GUK, with the standout line "It's easy to build something because it's fun. But thinking strategically can turn a fun project into a million-dollar business. We should do more of that." A great conversation about turning geo technology into a geo business.

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