Which Way is North? A Creative Compass for Makers, Marketers, and Mystics

with Will Cady

Will's Website

@willcady on Instagram

Introduction of Guest: Will Cady

- Former hospitality professional with a decade of experience.

- Discussing his background, starting with barista and server jobs.

- Inspiration from seeing others list their full work experience, emphasizing the value of every job.

- Today, Global Brand Ambassador for Reddit and former head of Karma Lab.

- Advises marketers, executives, and creative individuals, specializing in modern meditation techniques.

- Introducing Will's book, "Which Way is North?" and discussing AI's impact on human creativity.

AI and Human Creativity

- AI is another mind but needs a human heart.

- Fear and frustration about AI taking over, but human insight will shape the future.

- A comparison to historical creative renaissances and the current technological evolution.

Creativity and Transformation

- Living in times of transformation is challenging but presents opportunities for greatness.

- Empowering people to be creative with unprecedented resources.

- Encouraging courage and self-discovery in creative endeavors.

Book Introduction: Which Way is North?

- Subtitle: A Creative Compass for Makers, Marketers, and Mystics.

- A compass as a tool for personal creative journeys.

- Will discusses his unique viewpoint as a global brand ambassador for Reddit.

Reddit's Structure and Direction

- Reddit is structured into contextual environments (communities).

- Emphasizing the importance of context in discussions and interactions.

- Contrasting Reddit with other platforms and its role in the evolving internet landscape.

Creativity Methodology: Curiosities

- Curiosity as an object to be found and explored.

- Connecting curiosity with meditation practices, mindfulness, and archetypal literacy.

- Noticing and exploring unusual elements as a fundamental part of creativity.

Book Excerpt: The Creative Journey as a Heart-Centered Activity

- Discussing the concept of the universe as an infinite sea.

- The center is everywhere, and individuals are their own north stars.

- Encouraging readers to explore the story within their hearts and embrace the creative journey.

Applying the Book's Principles

- The book as a companion for readers, offering multiple layers of understanding.

- Written with a lyrical prose that may require multiple readings for full absorption.

- Encouraging readers to use the book as an oracle or revisit it as needed.

Craftsmanship and Writing Process

- The collaborative process of writing a book.

- The role of humility in receiving and incorporating feedback from editors.

- The emergence of symbols and structures during the writing process.

Transforming Anxiety into Creativity

- Anxiety as creativity ready to be transmuted.

- Embracing anxiety as a source of creative energy.

- Connecting anxiety to the unique qualities that differentiate humans from AI.

Copyright 2025 Mark Stinson

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