DEATH WISH COFFEE EMPLOYEE SERIES #30

On the 160th episode of the podcast, I sit down with the direct marketer of Death Wish Coffee, Will Critcher. Will got into digital marketing early and pursued the career through college, eventually creating his own business around it. We talk about what the marketing space is all about and how it has evolved over the years, and how his career path eventually led him to Death Wish. Plus, hear about how Will was a professional paintball player and some of his favorite things about the sport.