The Fashion Stitch – On Fabrics, Facts and Feelings

Will Data and Transparency Reshape What Clothes We Buy?

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🎙️ The Fashion Stitch -- On Fabrics, Facts and Feelings

Episode 4: Will Data and Transparency Reshape What Clothes We Buy?

Why do we really buy what we buy --- and could transparency change

that?\
From emotions and status to sustainability and data, this episode
explores how our shopping habits are shaped by both feeling and fact.

💡 Beyond the problems, we spotlight solutions:

  • The psychology of fashion consumption --- and how awareness can bridge the
    • knowledge--action gap\
  • How the EU Digital Product Passport could make fashion more circular
    • and traceable\
  • OEKO-TEX® MADE IN GREEN -- linking verified data with social and
    • environmental responsibility\
  • EU textile regulations pushing brands toward greater accountability\
  • Turning transparency into true empowerment, not information overload
    • 👥 Featuring
    • Prof. Renate Stauss -- The American University of Paris, on
      • desire, price, decoration, and social status as drivers of fashion
      consumption --- and why sustainability often struggles against
      emotional appeal.\
    • Carolin Franitza -- Stakeholder Manager at OEKO-TEX®, on the
      • EU Digital Product Passport, MADE IN GREEN certification, and
      ensuring verified, trustworthy data.

      💬 Street voices:\

      Berlin shoppers on transparency, price, and whether they'd scan a QR
      code before buying

      🔑 Topics we cover
      • Why emotions, desire, and status drive fashion consumption\
      • What "transparency" really means --- and what it can't fix\
      • How the Rana Plaza tragedy shaped calls for accountability\
      • Opportunities and limits of digital product passports\
      • Greenwashing, trust, and the importance of verified data\
      • Why real change needs both facts and feelings
        • 📌 Sources and further reading
        • The European Textile
          • Regulation\
        • EU Digital Product
          • Passport\
        • Hot or Cool Institute -- Unfit, Unfair, Unfashionable: Resizing
          • Fashion for a Fair Consumption Space
          (2022)\
        • Simon-Kucher -- Nachhaltige Mode: Nur jeder Dritte akzeptiert
          • Aufpreis (2024) (in
          German)\
        • Kate Fletcher -- Craft of Use: Post-Growth Fashion
          • (2016)\
        • Fashion Revolution -- Fashion Transparency
          • Index
        • The Digital Multilogue on Fashion
          • Education
          ...more
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          The Fashion Stitch – On Fabrics, Facts and FeelingsBy OEKO-TEX Service GmbH & Fashion Changers