🎙️ The Fashion Stitch -- On Fabrics, Facts and Feelings
Episode 4: Will Data and Transparency Reshape What Clothes We Buy?
Why do we really buy what we buy --- and could transparency change
that?\
From emotions and status to sustainability and data, this episode
explores how our shopping habits are shaped by both feeling and fact.
💡 Beyond the problems, we spotlight solutions:
The psychology of fashion consumption --- and how awareness can bridge theknowledge--action gap\
How the EU Digital Product Passport could make fashion more circularand traceable\
OEKO-TEX® MADE IN GREEN -- linking verified data with social andenvironmental responsibility\
EU textile regulations pushing brands toward greater accountability\Turning transparency into true empowerment, not information overload👥 Featuring
Prof. Renate Stauss -- The American University of Paris, ondesire, price, decoration, and social status as drivers of fashion
consumption --- and why sustainability often struggles against
emotional appeal.\
Carolin Franitza -- Stakeholder Manager at OEKO-TEX®, on theEU Digital Product Passport, MADE IN GREEN certification, and
ensuring verified, trustworthy data.
Berlin shoppers on transparency, price, and whether they'd scan a QR
🔑 Topics we cover
Why emotions, desire, and status drive fashion consumption\What "transparency" really means --- and what it can't fix\How the Rana Plaza tragedy shaped calls for accountability\Opportunities and limits of digital product passports\Greenwashing, trust, and the importance of verified data\Why real change needs both facts and feelings📌 Sources and further reading
The European TextileRegulation\
EU Digital ProductPassport\
Hot or Cool Institute -- Unfit, Unfair, Unfashionable: ResizingFashion for a Fair Consumption Space
(2022)\
Simon-Kucher -- Nachhaltige Mode: Nur jeder Dritte akzeptiertAufpreis (2024) (in
German)\
Kate Fletcher -- Craft of Use: Post-Growth Fashion(2016)\
Fashion Revolution -- Fashion TransparencyIndex
The Digital Multilogue on FashionEducation