SUMMARY:

In this episode of Sales Bites sponsored by Revenova, host Will Jenkins engages with Will Hopkins, Founder of BlackBox Logistics, to explore creative outreach strategies in sales. They discuss the importance of building genuine relationships, the effectiveness of humor and authenticity in outreach, and practical tips for overcoming apprehension in sales roles. The conversation emphasizes the need for sales professionals to differentiate themselves and be memorable in a crowded market.

TAKEAWAYS:

• You want to be anything but forgettable.
• Building relationships is key to retaining customers.
• Humor can be an effective tool in outreach.
• Utilizing multiple channels enhances visibility.
• Being human and relatable fosters connections.
• Don't be afraid to take risks in outreach.
• Memes can be a fun way to engage prospects.
• Get in the mix and learn from experiences.
• Every market cycle presents new opportunities.
• Start small to build confidence in creative outreach.

CHAPTERS:

00:00 Introduction to Creative Outreach

00:30 About Our Sponsor - Revenova

02:51 Building Relationships in Sales

06:08 Innovative Outreach Strategies

09:00 Embracing Humor and Authenticity

11:50 Overcoming Apprehension in Sales Outreach

SPONSORED BY: 

Revenova 

https://revenova.com/

EPISODE CREDITS:

Host, Will Jenkins

Creative Director, Erin Sweeney

Edited and mixed by Keenan McCarthy

Music licensed through Envato

LINKS:

Be sure to follow and tag @JourneyDelivers on

• LinkedIn
• Instagram
• Twitter
• Facebook
• TikTok
• YouTube

ABOUT THE JOURNEY PODCAST: 

Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.