Will It Stick?

House of Gucci has been a hit at the box office, so we wanted to find out a little more about how Gucci's marketing strategy helped explode the brand. Between Tom Ford's provocative products & racy ads, to finding insanely smart ways to entertain and delight Gen Z - Gucci's marketing strategy is as iconic as the brand itself.

For source materials, please visit www.willitstickpodcast.com

It’s almost that time of the year when big brands get ready to shell out beaucoup bucks for a 30-second spot in the Big Game, the Super Bowl. Many brands have taken the idea of advertising around the Super Bowl to new levels, by activating stunts instead of traditional ads. In this episode, we dive into the history of how the Super Bowl became the mecca for advertising and we uncover some of our favorite brand stunts through time.

For source materials, please visit www.willitstickpodcast.com.

Thank you to Wild Rye Baking Co. for giving our listeners 15% of their cake and frosting mix purchases by using the code WILLITSTICK when checking out at www.wildryebaking.com

Pornhub is the 10th most trafficked website in the world and 57% of the brand's website traffic comes from direct visits... this means that PornHub has become a true household name in the world of marketing, which is no easy feat for any company let alone a porn brand. Despite being risque in nature, Pornhub is continually featured in mainstream media - all because of its uber-creative PR stunts and #SFW marketing campaigns.

For source materials, please visit www.willitstickpodcast.com

New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all!

For source materials, please visit www.willitstickpodcast.com

We wouldn't let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes.

For source materials, please visit www.willitstickpodcast.com

Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps.

Peloton has somewhere in the ballpark of 5.9 million members. Each quarter, 134.33 million workouts are completed on Peloton. Today, the brand is publicly traded and is valued somewhere in the ballpark of $13 BILLION….that’s a pretty major achievement for a brand that’s less than 10 years old.

For source materials, please visit www.willitstickpodcast.com

If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify users and reminds us of the immense power of personalized marketing.

For source materials, please visit www.willitstickpodcast.com

Benefit Cosmetics is a marketing force! It's known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casserole cafe. Thank goodness they didn't go with casserole!

For source material, please visit www.willitstickpodcast.com

From TikTok-ing Turkeys to Elf-Themed Hotel Suites, this holiday-themed episode covers some of the craziest, coolest Christmas and holiday marketing campaigns and stunts. Did you know that consumer-facing brands typically earn 50% of their annual revenue all in the fourth quarter of the year? The holidays are BIG business for brands. In this episode, we’re talking all about some of the top Holiday PR Stunts & Marketing Campaigns.

For source materials, please visit www.willitstickpodcast.com

How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from!

For source materials, please visit www.willitstickpodcast.com