November 15, 2024

Will MacInnis: Mastering DSO Development and Doctor Empowerment through Innovative Technology and Strategic Partnerships in Dental Specialties

29 minutes

Unlock the secrets of building a successful Dental Support Organization (DSO) with insights from our esteemed guest, Will MacInnis, founder and CEO of Cliffridge Specialty Partners. Will's fascinating journey from healthcare investment banking to the niche field of orthodontics and pediatric dentistry offers a rich tapestry of knowledge. This episode explores the divergent healthcare investment landscapes across the US and Europe, and how Will's experiences at TPG helped shape his innovative approach to physician practice management in dental specialties.

Discover how Will transitioned from private equity to an executive role, leveraging technology to enhance operational efficiency in clinical trials and founding a doctor-centric DSO. We unravel the strategic decisions that empower doctors by aligning clinical autonomy with economic interests. Through engaging discussions, we explore how marketing technology and automated HR solutions can combat challenges such as rising costs and capped reimbursement rates, all while maintaining the vital human touch in patient care.

As we navigate the complexities of building a sustainable DSO business, we emphasize the importance of mission alignment and cultivating a strong team culture. Will shares unexpected experiences and industry perceptions, providing valuable lessons on sustainable growth over rapid expansion. This episode is a treasure trove of insights for healthcare entrepreneurs and investors, highlighting the significance of focusing on fundamentals and establishing robust partnerships with specialists like orthodontists in a constantly evolving economic landscape.

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