The B2B Revealed Podcast

Will Market Research Jobs Survive the AI Revolution?


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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews the book, "The Future of the Professions: How Technology Will Transform the Work of Human Experts."

In this review he covers:

  • How new technology such as Artificial Intelligence, Bots, and Automation is set to change the professions.
  • How the activities of professionals naturally migrate from craft, to standardization, to systemization, to externalization.
  • How to know when you're "craft" is about to be commoditized.

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The B2B Revealed PodcastBy Sean Campbell

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