In this episode of the Top of Mind podcast, Mike Simonsen sits down with Kevin Oakley, Managing Partner at Do You Convert, to get insights into what’s happening right now with new home construction. Kevin discusses the impact of the pandemic on the new homes landscape, the affordability challenge with new homes, which markets will see inventory rise as new homes hit the market, and more.

About Kevin Oakley

Kevin Oakley is one of the most trusted names in new home marketing to builders and developers across North America. He has over 17 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise, including at NVR, Maronda Homes, and Heartland Homes. Kevin is now a Managing Partner at Do You Convert, which is a leading provider of digital marketing for home builders.

Kevin’s background gives him a unique perspective on the challenges of today’s market. He’s the Author of Presale Without Fail: The Secret to Launching New Communities with Maximum Results. He’s also the Host of the Market Proof Marketing podcast.

Here’s a glimpse of what you’ll learn: 

• How the pandemic reshaped the home building landscape
• The impact of record-low consumer sentiment on the market for new homes
• The latest on what’s happening with supply chain issues
• Why new homes are often hit harder by economic downturns
• Which markets may see a spike in inventory when new homes hit the market
• The challenge of affordability in new home construction

Featuring Mike Simonsen, CEO of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.

Resources mentioned in this episode:

• Kevin Oakley on LinkedIn
• Kevin Oakley on Twitter
• Do You Convert
• Market Proof Marketing podcast
• Consumer Sentiment Index - University of Michigan
• National Association of Home Builders
• Mike Simonsen on LinkedIn
• Altos Research

Follow us on Twitter for more data analysis and insights:

https://twitter.com/altosresearch

https://twitter.com/mikesimonsen

See you next week!

Learn more about your ad choices. Visit megaphone.fm/adchoices