POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes?

On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to discuss whether there is scope for POSSIBLE to carve out a necessary niche in an already oversaturated roster of annual advertising events.

Also, retail media's growth is quietly beginning to sputter and the top brass among some key UK players have been let go as a result – what does this mean for the channel's future?

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:54) The 2026 PMW International Powerlist 100 is here

(10:59) Why has POSSIBLE made such an impression?

(19:10) PMW puts retail media under the microscope

~ Further reading ~

Exclusive: Is retail media running out of road? ‘Surviving this crunch requires a rapid pivot’

The PMW International Powerlist 2026

PMW to host Powerlist Watch Party live at Cannes Lions 2026

‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?

Five things adtech will be debating at POSSIBLE this week

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