00:00 the origins of IBM0

7:00 the first “Celebrity CEO”

12:00 betting the farm

16:18 Watson’s cruelty and generosity

20:34 the birth of corporate culture in the US

33:45 solving the succession problem

48:38 navigating technical revolutions

52:11 the world’s best corporate archive

58:10 the Hundred Percent Club

1:04:50 what Watson would have done in 2020

What can we learn from the greatest CEO of the 20th Century? IBM is no longer cool, but Thomas J. Watson built a company that was more dominant than any around today.

Kevin Maney wrote the book on Watson and shares his lessons learned.

See The Maverick and His Machine on Amazon: amazon.com/Maverick-His-Machine-Thomas-Watson/dp/0471414638

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