Will Smith has broken his silence.

The Hollywood star who slapped Chris Rock live on stage during the Oscars has released a video on social media.

So, what can we learn from what he said? What can we learn from a PR and comms perspective about his apology and what he said as he addressed the key questions he's being asked?

Did he do it right?

In this episode, we play a part of Smith's video and analyze what he did from a PR perspective. 

#publicrelations #willsmith #pr #comms #marketing