3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers, and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time.

Will Stuart-Jones is currently Head of Solutions Consulting at audience engagement specialists 3radical. Will has over 25 years experience in the marketing industry and has spent the last ten years in a number of high profile sales consulting roles at various marketing technology companies.

At 3radical Will is responsible for (among other things!) evangelising about how gamification can be leveraged as part of an ‘earned data’ strategy that enables brands to cut through the noise of competing marketing to directly re-engage with audiences of all types.