With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information?

Lana Warner, Senior Director of Partnerships and Strategic Solutions at Lotame, discusses if we'll ever reach a global consent consensus, why apocalyptic 'death of...' narratives are overrated, and takes it back to basics in the latest Resell Me A Pen challenge...

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Hosted and produced by Lucy Shelley, Reporter at Performance Marketing World.

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