The Brand Called You

Will Travers, OBE, Executive President and Co-Founder, Born Free Foundation

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Will Travers, OBE, Executive President and Co-Founder, Born Free Foundation
  • Will is the executive president and co-founder of the Born Free Foundation.
  • He’s a board member of Born Free USA and is president of the Species Survival Network.
    • Podcast
    Overview

    In this enlightening episode of The Brand Called You, Will Travers OBE, co-founder of the Born Free Foundation talks about his lifelong dedication to wildlife conservation. Travers shares insights into the Foundation’s mission, tackling issues like captivity, wildlife trafficking, and human-wildlife conflict. He also highlights impactful projects, such as the SAP Buddha Tiger project in India, and discusses the future of conservation in a rapidly changing world.

    00:45- About Will Travers
    • Will is the executive president and co-founder of the Born Free Foundation.
    • He’s a board member of Born Free USA and is president of the Species Survival Network.
      • 08:05- How does Born Free combat wildlife trafficking and collaborate with partners to address this issue?
      • Born Free engages with the CITES Convention, which enforces international trade regulations on 35,000 species to combat illegal wildlife trafficking.
      • Works with UN structures and international partners to strengthen wildlife protection laws and enforcement.
      • Pushes for improvements in existing frameworks to make conservation policies more effective and impactful.
        • 17:02- What are the future challenges in wildlife conservation, and how is Born Free addressing them?
        • Loss of traditional funding, like USAID, threatens conservation efforts, requiring new financial strategies.
        • Born Free seeks to involve affluent individuals in conservation efforts to secure long-term support.
        • Encourages individuals and organizations to take independent action rather than relying solely on governments.

          • RESOURCES:

          Learn more about Will Travers: LinkedIn

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          Profile
          • Will is the executive president and co-founder of the Born Free Foundation.
          • He’s a board member of Born Free USA and is president of the Species Survival Network.

            • The post Will Travers, OBE, Executive President and Co-Founder, Born Free Foundation first appeared on TBCY.

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