Most business owners assume they’ll sell when they’re ready. But the harsh truth? Most businesses aren’t even close to being sale-ready. In this episode, Soonah and Karen break down the brutal reasons why deals fall over - and what you can do about it now.

Topics we’re not sugar-coating:

🔷 Owner-dependency is a death sentence

🔷 Your financials? They might be killing the deal

🔷 Operations held together by memory, not systems

🔷 “I just want out” is not a strategy

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