In the wake of a major upheaval in their marketing team, Red Bull promotes a new Chief Marketing Officer from within. https://edge.winmo.com/hubnews/articles/31618

Also, Vice Media makes some changes of their own in the wake of declining readership. Among those changes, they’ve hired their first global Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31620

Lands’ End adjusts their brick and mortar store plans as they increase their ad spending ahead of the holiday season. https://edge.winmo.com/hubnews/articles/31604

Also, Brown-Forman shifts around their ad spending to focus more on digital platforms and social video to boost their brands, including Jack Daniel’s and Woodford Reserve. https://edge.winmo.com/hubnews/articles/31601

Blog post: What agencies should be doing six months into Covid. https://www.winmo.com/covid-19/ad-agencies-should-be-doing/

The West coast style clothing retailer Tilly’s hires a new Chief Digital Officer and a marketing Vice President even as they leave their Chief Marketing Officer position unfilled. https://edge.winmo.com/hubnews/articles/31598

Also, the Mars company begins the process of rebranding Uncle Ben’s to become Ben’s Original, leaving open the potential for a major new, multi-channel ad spending campaign. https://edge.winmo.com/hubnews/articles/31594

Golden Chick spreads its wings with a jump in digital ad spending after hiring a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31579

Also, the premium kitchen products retailer Sur La Table exits bankruptcy protection through a joint venture acquisition, and hires a new PR agency. https://edge.winmo.com/hubnews/articles/31586

Spanx adds two new Vice Presidents to their marketing team as they ratchet up their digital display ad spending. https://edge.winmo.com/hubnews/articles/31572

Also, after a six-month-long vacancy, Nutraceutical hires a new Chief Marketing Officer and fills a slew of other positions, with aggressive plans for growth in the coming year. https://edge.winmo.com/hubnews/articles/31571

Bonus Link: Nutraceutical CMO Maura Cannon Dick’s interview on the Where Brains Meet Beauty podcast https://blubrry.com/where_brains_meet_beauty/44998847/

Pier 1 Imports hires a new Chief Marketing Officer, following a bankruptcy and acquisition by Retail eCommerce Ventures. https://edge.winmo.com/hubnews/articles/31550

Also, Hoka One One, a sneaker brand from Deckers, capitalizes and reinvests in its recent success with a sharp increase in digital ad spending. https://edge.winmo.com/hubnews/articles/31557

Harry Rosen hires a new Chief Marketing Officer and rolls out a new brand platform and digital experience. https://edge.winmo.com/hubnews/articles/31543

Also, Focus Brands, the franchisor and operator of many familiar specialty food and restaurant brands, overhauls their entire leadership team. https://edge.winmo.com/hubnews/articles/31536

Bonus link: Ian Rosen’s interview on the Leaders by Ivey podcast: https://www.ivey.uwo.ca/news/podcast/2020/07/tailor-making-a-digital-experience-with-ian-rosen/

After adding on a large cadre of new marketing personnel, T-Mobile initiates a review of their media account. https://edge.winmo.com/hubnews/articles/31540

Also, CopperPoint Mutual Insurance names a new Chief Marketing Officer who will lead the company’s marketing team through possible shifts in agency relationships and advertising strategies. https://edge.winmo.com/hubnews/articles/31536

Essentia water names a new CEO and seeks a new CMO, with a possible revival in ad spending on the way. https://edge.winmo.com/hubnews/articles/31520

Also, Impossible Foods doubles down on its pursuit in turning plant-based meat alternatives into a mass market product. https://edge.winmo.com/hubnews/articles/31522

Mazda hires a permanent Chief Marketing Officer as they navigate the challenges presented by the coronavirus pandemic. https://edge.winmo.com/hubnews/articles/31505

Also, in what is called the biggest beer deal of the year, Yuengling strikes a partneership with Molson Coors to expand their distribution nationwide. https://edge.winmo.com/hubnews/articles/31504