John Zaldonis speaks with Andrew Stallings, founder of Athelo Group, an athelete-marketing agency that facilitates partnerships between brands and athletes, turning audeinces into fans, and fans into advocates. https://athelogroup.com/

John Zaldonis speaks with Andrew Clark of the creative agency Humanaut and Wayne Link of the research firm MetrixLab to discuss the partnership that has formed between the two firms to incorporate data into the creative process.

Humanaut: https://www.humanaut.is/

MetrixLab: https://www.metrixlab.com/

Home loan provider Guaranteed Rate hires a new head of marketing, as they also acquire the lender Stearns Holdings. https://my.winmo.com/hubignite/corporate_profile/31899

Plus, John Zaldonis reviews AdBeat’s latest Movers and Shakers Report, with special notes of his key takeaways.

The wedding website The Knot hires a new marketing VP as they increase their ad spend going into what is expected to become a huge year of wedding seasons. https://edge.winmo.com/hubnews/articles/33183

Also, The Honest Company raises $413 million in an IPO as the company’s ad spend already outpaces what they spent last year. https://edge.winmo.com/hubnews/articles/33184

Bonus article: Will economic growth always rely on population growth? https://www.marketplace.org/2021/04/01/will-economic-growth-always-rely-on-population-growth/

Samantha Stallard joins John Zaldonis to discuss six signs that it’s time for a business to hire a digital marketing agency. https://www.entrepreneur.com/article/363810

Also, Samantha and John dive into the topic of cryptocurrencies and the opportunities they present for sports sponsorships. https://www.winmo.com/sponsorship/is-cryptocurrency-the-next-big-sports-sponsor/

Philips Electronics makes progress on their agency review by removing Dentsu from their roster, leaving three other agencies still in the running. https://edge.winmo.com/hubnews/articles/33161

Also, the Minnesota-based food company Schwan's hires a former Kraft Heinz executive as their new Marketing VP. https://edge.winmo.com/hubnews/articles/33159

Jason Blain of Herschend Family Entertainment and Alex Gue of Click Partnerships join John Zaldonis to talk about the current and future state of entertainment, tourism, and hospitality as these industries emerge from the COVID pandemic.

Harley Davidson, fresh off the heels of releasing a new strategic plan, debuts a new touring bike in time for ride season. https://edge.winmo.com/hubnews/articles/33112

Also, John Zaldonis and Samantha Stallard review a recent guest post on the Winmo blog about the post-pitch client debrief. https://www.winmo.com/agency-new-business/the-mirren-post-pitch-client-debriefing-guide/

Bonus discount code to register for Mirren Live http://mirrenlivenewyork.com/ — save $200 with the code WINMO20

Bob Lawson and Scott Duncan of Kalitta Motorsports join John Zaldonis to discuss the company’s innovative approach to sponsorships and how they have created a strong connection to Kalitta’s audiences.

Nature’s Sunshine has increased their digital investment significantly amid a strong performance to close out 2020. We discuss how high this wellness advertiser may climb this year!.https://edge.winmo.com/hubnews/articles/33050

Also, Samantha Stallard returns to the podcast to discuss her latest piece now up on the Winmo Blog. Could we be entering a new golden age for out of home advertisers? We have some thoughts! https://www.winmo.com/marketing/ooh-advertising-renaissance/