In Season 3, Episode 14 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) return to one of the core themes of the show: communication.

It is not always what you say. It is what they hear, what they feel, and what they remember. This episode is for loan officers, real estate agents, and sales professionals who want to improve conversations, reduce call reluctance, and build trust faster.

Todd and Deborah talk about why clear beats clever, why scripts only work when you are present enough to listen, and how curiosity, tone, preparation, body language, and follow up all influence the way your message lands. They also share practical ways to self-assess your conversations so you can stop sounding rushed, robotic, or salesy.

Listen on audio platforms:

Spotify: https://open.spotify.com/show/6O9tx170KOOZOIfZcHWyqJ Apple Podcast: https://podcasts.apple.com/ph/podcast/win-now/id1680967204 YouTube: https://www.youtube.com/playlist?list=PLARnLPM7ghYm5mAJK-RnHHMeGqiSwezTz

Follow Todd Bookspan: https://www.instagram.com/toddbookspan/ Follow Deborah Byrd: https://www.instagram.com/deborahabyrd/

In Season 3, Episode 13 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) bring back the Random Show. This episode is intentionally non business and intentionally human.

Deborah shares a real life parenting moment that turns into a moral dilemma: did she rescue a kitten or steal someone's cat. Todd shares what he is learning from his fast mimicking diet, why his sleep and heart rate change fast when he does it, and how he uses small personal resets to stay consistent. They also swap small purchases that improved life lately, talk about keeping a simple visual to do list, and close with a few entertainment and reading recommendations.

Listen on audio platforms:

Spotify: https://open.spotify.com/show/6O9tx170KOOZOIfZcHWyqJ Apple Podcast: https://podcasts.apple.com/ph/podcast/win-now/id1680967204

Follow Todd: https://www.instagram.com/toddbookspan/ Follow Deborad: https://www.instagram.com/deborahabyrd/

In Season 3, Episode 12 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down unplugging for high performing sales professionals.

If you are a loan officer, real estate agent, or entrepreneur, you have probably told yourself the same story: I cannot turn it off because clients might need me. This episode challenges that narrative with practical systems and scripts that let you step away without sacrificing service or momentum.

Todd shares the Entrepreneurial Time System (focus days, off days, buffer days) and real stories of how he unplugged on trips by planning ahead, setting clear expectations, and using a buddy or team system. Deborah shares what it felt like to truly unplug for a weekend, how addiction to constant micro learning shows up, and why scheduling unplug time matters as much as scheduling work time.

Listen on audio platforms:

Spotify: https://open.spotify.com/show/6O9tx170KOOZOIfZcHWyqJ Apple Podcast: https://podcasts.apple.com/ph/podcast/win-now/id1680967204

Follow Todd: https://www.instagram.com/toddbookspan/ Follow Deborad: https://www.instagram.com/deborahabyrd/

In Season 3, Episode 11 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down a simple skill that increases conversion fast: show and tell.

Most sales professionals explain complex strategies with words only. Clients nod, but they do not truly understand, and they cannot repeat it to a spouse or decision maker. Todd and Deborah explain how to use visuals, clear comparisons, and simple storytelling so clients can see the tradeoffs, trust the recommendation, and move forward with confidence.

They also connect this to social media and AI visibility. When you "show and tell" in client conversations, you create proof assets you can repurpose into stories, posts, and clips that show you have helped someone like them recently.

In Season 3, Episode 10 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down the three most common mistakes Deborah sees sales professionals make, even when they already know better.

This episode is built for loan officers, real estate agents, and entrepreneurs who want more closings without constantly chasing new leads. You will learn how to squeeze the juice out of the opportunities you already have, build a written repeatable plan you can execute weekly, and capture the right data in a CRM so you stop relying on memory. They also cover the simple shift that changes everything: stop ending calls without scheduling the next touchpoint.

In Season 3, Episode 9 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down a simple framework for difficult conversations and leadership feedback, inspired by their interview with Jefferson Fisher, trial attorney and author of The Next Conversation.

If you lead a loan officer team, real estate team, or sales organization, this episode gives you a clear structure for addressing issues directly without escalating emotion. You will learn how to frame the conversation, set an outcome, and get agreement before you go deeper. They also cover how to ask for feedback as a leader and how to build a predictable cadence for accountability so hard conversations do not get avoided until it is too late.

In Season 3, Episode 8 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down a powerful idea they heard at Modern Mortgage Summit: the new 80 20 of AI.

The takeaway is simple. AI may replace a big portion of what sales professionals do, but it cannot replace the most important 20 percent: human trust, emotional connection, and clarity in decision making.

This episode gives loan officers, real estate agents, and entrepreneurs a practical roadmap for becoming irreplaceable by doubling down on what AI cannot do: collecting third party reviews consistently, asking better questions, improving the "why" behind your recommendations, and building real world connection through community and face to face experiences.

In Season 3, Episode 7 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) walk through a practical quarterly review built for sales professionals, loan officers, and real estate agents.

This episode focuses on what matters most after Q1: checking the scoreboard, identifying the activities that actually drove results, and using a visibility review to shorten time to trust. Todd breaks down lead indicators and cadence of accountability. Deborah adds a simple social media and AI visibility framework so you can create more conversations, improve conversion, and stop guessing what to post.

In Season 3, Episode 6 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) teach how to say no in sales without losing trust. Built for loan officers, real estate agents, and entrepreneurs who need stronger calendar boundaries and more consistent follow-up.

Saying no is the skill of protecting your best hours so you can say yes to pipeline, service, and the people who matter most.

This episode gives you a practical not to do framework to protect prime selling hours, reduce calendar chaos, and stop trading mornings for low ROI meetings. You will learn how to set expectations without sounding harsh, how to avoid the coffee and "got a minute" traps, and how to create a default filter so your yes becomes more valuable.

Todd Bookspan (Founder of Win by Noon) and Deborah Byrd (Founder of Plug and Play SM) answer the question they get most often: what does it mean to become Exactly What to Say certified, and how is it different than simply reading the book?