Hear how a private equity guy and creative goddess co-founded a fast growing hot sauce company while starting a family of their own. Yes, Señor Lechuga is absolutely a unique blend of flavors, but the company is a perfect pairing of principles, gut-instinct, institutional drive, and serendipity! Listen in on this, literally, hot story to pick up a few nuggets on what it takes to get started in the food & beverage space in NY. Unable to find a clean hot sauce that satisfied his desire for maximum heat without compromised flavor, Señor Lechuga started creating his own in his kitchen in Williamsburg, Brooklyn. The test batch sold out immediately. So together with his (then-very-pregnant) wife, who is the creative complement to his culinary passion, a brand was born. Now, along with their young family, they run the ever-growing business.