Neil Hoyne – Chief Measurement Strategist at Google and Senior Fellow at Wharton previews his new book "Converted: The Data-Driven Way to Win Customer’s Hearts.” He talks about his career journey and provides expertise around utilizing customer lifetime value to guide organizational decisions. Sprinkled throughout are stories about the CIA, finding airport gates, and failing 36 times (give or take) to find employment with Google. This is an engaging episode you don’t want to miss.