In this episode of Winning in Professional Services, we discuss whether professional service firms should display pricing on their websites. We explore the benefits of price transparency, common objections, and practical ways to present pricing information. From building trust with prospects to qualifying leads more effectively, we share insights on why showing prices can be a competitive advantage. We also provide tactical advice on different approaches to displaying pricing, from calculators to scenario-based examples.

In this episode of Winning in Professional Services, we explore the hot topic of whether it's worth hiring or outsourcing to a marketing agency. We discuss the possible biases as insiders in the industry and share honest insights on the pros and cons of working with agencies. We cover scenarios when it makes sense to hire an agency, the benefits you can expect, and the limitations you should be aware of. We also provide practical tips for ensuring a successful partnership, from setting clear goals to doing thorough due diligence. Join us for a dynamic conversation aimed at helping you make the best decision for your professional services firm.

In this episode of Winning in Professional Services, we dive deep into productivity and planning strategies for marketing and business leaders. We explore how to balance deep work with the collaborative demands of leadership roles and share practical tips for maximizing productivity while maintaining team effectiveness.

Join us for an insightful discussion on how to structure your work week, manage meetings effectively, and create space for focused work while leading teams. We share practical tools, personal experiences, and actionable strategies that marketing and business leaders can implement to improve their productivity and team effectiveness.

Connect on LinkedIn:

⏱️ Timestamps:

00:00 - Introduction

35:33 - Personal productivity systems and calendar management

In this episode of Winning in Professional Services, we dive into the importance of video marketing for professional service firms. We discuss why videos enhance credibility and how they should be humanizing experiences rather than just flashy content. We cover the challenges businesses face with video production, like time and budget constraints, and offer practical tips to minimize complexity and reduce friction in the video creation process. Learn about key pages on your website where videos can make a significant impact, techniques to foster a video creation culture, and strategies to effectively distribute your videos. Join us for actionable advice on how to leverage video marketing to build trust and drive growth.

In this episode of the Winning in Professional Services podcast, we discuss the role of bottom-of-funnel content for professional service companies. We dissect the stages of the sales funnel, the importance of bottom-of-funnel focus for companies with limited budgets, and practical strategies for developing content that converts.

Connect on LinkedIn:

Scott Pressimone: https://www.linkedin.com/in/scottalanpress/

Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/

Growth Connect: https://growthconnect.io/

RevPath: https://www.revpathplus.com/

⏱️ Timestamps:

00:00 Introduction

01:49 Defining the Sales Funnel Stages

02:53 Importance of Bottom of Funnel Content

06:04 Creating Effective Bottom of Funnel Content

09:25 Collaboration Between Sales and Marketing

11:21 Leveraging Conversations for Content Ideas

17:03 Using Content to Address Customer Concerns

19:55 Preemptively Overcoming Objections

20:34 The Power of Radical Transparency

22:20 Characteristics of Bottom of Funnel Content

23:49 Effective Use of Bottom of Funnel Content

32:38 Best Practices for Bottom of Funnel Content

34:02 Final Thoughts and Recommendations

In this episode of Winning in Professional Services, we dive into the vital topic of lead qualification for professional services firms. We discuss common problems caused by lack of a formalized process, such as finger-pointing between sales and marketing. We introduce the BANT framework (Budget, Authority, Need, Time) as a simple yet effective method for qualifying leads. We also explore the importance of increasing exposure, maintaining a CRM, and nurturing both qualified and unqualified leads. Join us for actionable insights and practical tips to ensure your firm's lead qualification process is streamlined and effective.

In this episode of the Winning in Professional Services podcast, we discuss the importance of having a well-defined marketing strategy.

In this episode of Winning in Professional Services, we dive deep into the critical importance of differentiation in commoditized markets. Whether you're running a law firm, an architecture firm, a marketing agency, or any service-based business, standing out is crucial. We share practical examples and strategies for identifying your edge, committing long-term, and targeting niche markets. You'll hear real-world success stories, learn about the pitfalls of dabbling, and understand the power of tackling the hard tasks other companies avoid. Join us for actionable advice to avoid becoming 'vanilla' and to future-proof your business against the competition.

Connect on LinkedIn:

Scott Pressimone: https://www.linkedin.com/in/scottalanpress/

Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/

Growth Connect: https://growthconnect.io/

RevPath: https://www.revpathplus.com/

⏱️ Timestamps:

00:00 Introduction to Differentiation in Professional Services

01:40 Examples of Effective Differentiation

03:52 The Pitfalls of Copycat Strategies

09:48 Understanding True Differentiation

14:52 The Importance of Specialization

18:10 Challenges and Strategies for Small Businesses

28:00 Identifying Unique Business Opportunities

29:01 Finding Your Competitive Edge

29:35 The Value of Doing the Hard Things

31:39 Challenges in Targeting Difficult Clients

33:22 Strategic Market Entry and Differentiation

39:28 Avoiding the Pitfalls of Dabbling

44:58 Commitment to Long-Term Success

49:12 Final Thoughts and Call to Action

In this episode of the Winning in Professional Services podcast, we dive into the critical questions that clients often ask before engaging with a professional service company. We explore three fundamental questions: "What's in it for me?", "Do I like and trust this company?", and "How do I get started and what happens next?". We share insights on how to clearly communicate the benefits of your service, build trust through specialized understanding and transparent communication, and outline the onboarding process to set clear expectations. Join us for practical advice on enhancing client relations and successfully closing deals in the professional services industry.

Connect on LinkedIn:

Scott Pressimone: https://www.linkedin.com/in/scottalanpress/

Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/

Growth Connect: https://growthconnect.io/

RevPath: https://www.revpathplus.com/

⏱️ Timestamps:

00:00 Introduction

00:55 Understanding professional service companies

02:07 Challenges in client relationships

03:05 Key questions clients ask

04:56 Focusing on benefits over features

09:23 Building trust with clients

21:07 Effective client onboarding

26:32 Conclusion and final thoughts

In the inaugural episode of the Winning in Professional Services podcast, Matteo Trovato and Scott Pressimone discuss the often-overlooked dangers of hiring employees at below-market rates. They cover three primary pitfalls: not hiring soon enough, compensating below market rate, and creating hybrid roles. Sharing their own experiences and observations, they provide practical advice on setting a realistic budget, prioritizing hires, and avoiding common hiring mistakes. They also touch upon the importance of transparent job descriptions and considering performance-based compensation structures to attract top talent.