We’re speaking with Oli Hills, CEO of Nonsensical, the agency that helps clients  win on TikTok. Having taken over Updates Media Ltd in 2017 after a career in investment management, he evolved it into Nonsensical just as the pandemic hit and TikTok rocketed. In this episode we talk about how to get the right strategic approach for the platform to better engage youth audiences, how to avoid doing it badly and who’s doing it really well. It’s packed full of tips and advice!

You can find out about Nonsensical here and connect with Oli on LinkedIn here and Twitter (X) here plus the Nonsensical blog which is worth a read. 

Things we talk about

Approach to organic strategy and having multiple accounts for different audiences

• Gymshark men and women accounts on TikTok

Paid ads approach and finding the right kind of content your audience might be engaging with

• Mukbangs

Other accounts we mention

• Urban Tandoor Bristol – the restaurant who have amassed over 10m likes through their parody songs

Attribution and it’s challenges with TikTok

• Attribution tools like Fospha

Three top tips for winning on TikTok

• Organic: define your biggest audience that has something in common and focus on creating content on just that audience.

Recommendations

• TikTok for Business on LinkedIn