Most marketers don’t have a Google Ads problem. They have a paid strategy problem. In Episode 07, Scott Smoot, Director of PPC at Big Leap, joins Coby to explain why automation alone can’t drive results and why brand strategy is more important than ever.

We’re breaking down:

• Signals Over Control: How to feed the algorithm the right data so automated campaigns actually work.
• Beyond the Bottom Funnel: Why focusing only on conversions misses the bigger picture.
• AI ≠ Magic: What AI can and can’t do in paid media campaigns.
• Brand First, Clicks Second: How strong branding sets the stage for better performance across the funnel.

Stop hoping the algorithm figures it out. Start designing campaigns that move your audience and your business forward.

Thanks for listening! Learn more at: bigleap.com/sweet-story